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Multifunctional bathroom needs to be developed, there is a big gap between domestic and foreign markets

by:KingKonree     2021-05-17

You can often hear the advertisements of multifunctional sanitary wares in the bathroom shopping malls, such as: toilets for raising goldfish, bathtubs can call to listen to music, etc., multifunctional sanitary products make many consumers shine, if they can take a bath Watching movies, listening to music, adjusting the temperature, etc., what a wonderful enjoyment, although there is still a lot of room for the promotion of multi-functional sanitary products in the market, it is more about concepts, but it is also an industry. One of the development trends.

Not only the visual design, but also the enjoyment of life

In the bathroom shopping mall, the multi-functional bathroom products are dazzling, and they are also the key display and promotion objects of enterprises. Among them, in addition to the large tank that integrates surfing, radio, telephone and other functions, there are also bathroom cabinets with laundry function, and products that integrate multiple functions such as disinfection, massage, and liquid flushing. According to industry insiders, the multi-functionalization of products has become the 'first weapon' for companies to open up markets and build corporate brands.

The design of sanitary ware is not only the design of streamlined appearance and ergonomic space, but also the design of function and technology, and even the matching of personalized sanitary product design with the needs of household hygiene and life. Setting, functional design and architecture are integrated. With the development of the new era, sanitary ware products have also been given new cultural connotations. Modern sanitary wares must also integrate multiple functions such as consumer bathing, health care, leisure, entertainment, warmth, and fashion.

Large gap between domestic and foreign markets

Multifunctional bathroom can bring together the features of several products, but its price is also very expensive, a bathroom with a washing machine function The price of the cabinet is nearly 10,000 yuan, which discourages many consumers. Compared with foreign products, domestic brands have lower prices, but their sales have been unable to catch up. This is mainly due to the diversification of product functions, which also arouses consumers’ concerns about quality and safety. Moreover, domestic brands have low awareness and cannot Stimulate consumers' sense of brand ownership.

Chinese sanitary products lack high-end consumer groups, not only at home, but also abroad. Many European and American consumers think that Chinese sanitary products are low in price and difficult to be elegant. Foreign consumers understand Chinese products. There are big deviations and even misunderstandings, which directly affect the local sales of Chinese ceramic products. In fact, excellent Chinese sanitary ware brand products are not inferior to foreign brand products in terms of streamlined appearance design, color matching, or technological innovation, product design, technical design, and internal control quality standards.

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