The growth rate of the home furnishing industry has slowed for three consecutive years, and the furniture 'golden' era has come to an end

Recently, the Consumer Goods Industry Department of the Ministry of Industry and Information Technology announced that the growth rate of China's home furnishing industry has slowed for three consecutive years. Similar to the overall domestic economic situation, China's home furnishing industry has bid farewell to the era of 'surge' and entered a new normal stage of steady development. In this market context, dominant companies maintain a growth trend, ordinary companies express frustration, and the market development presents a status quo of 'several companies happy and some worry'. The growth rate of the entire home furnishing environment has slowed for three consecutive years. In this market context, dominant companies have maintained a growth trend. Ordinary companies have expressed frustration. Some companies are struggling to send out distress signals. This is the era of development and the renewal of wealth. The era of distribution is an era of differentiation, and the trend of accelerating 'differentiation' is coming. Statistics show that the growth rate of the home furnishing industry has slowed down. Statistics show that the growth rate of the home furnishing industry has slowed down. Recently, the Consumer Goods Industry Department of the Ministry of Industry and Information Technology announced that the growth rate of China's home furnishing industry has slowed for three consecutive years. In 2013, the growth rate of main business revenue was 14.3%. Since then, the rate has declined year by year. It was 10.9% in 2014, 9.3% in 2015, and decreased by 0.7 percentage points in 2016 to 8.6%. Similar to the overall domestic economic situation, China's home furnishing industry has bid farewell to the era of 'surge' and entered a new normal stage of steady development. The 'golden' era of the furniture industry has temporarily come to an end. According to data obtained from the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, from January to December 2016, the main business income of the furniture manufacturing industry was 855.95 billion yuan, a cumulative year-on-year increase of 8.6%; the total profit was 53.75 billion yuan. A cumulative year-on-year increase of 7.9%. The furniture manufacturing production and sales rate was 97.9%, a decrease of 0.3 percentage points from 2015. As of the end of 2016, the number of enterprises above designated size in my country's furniture industry reached 5,561, an increase of 271 compared with the previous year. According to relevant data, the growth rate of the main business income of China's furniture manufacturing industry has slowed for the third consecutive year. In 2013, the growth rate of main business revenue was 14.3%. Since then, the rate has declined year by year. It was 10.9% in 2014, 9.3% in 2015, and decreased by 0.7 percentage points in 2016 to 8.6%. Of course, the furniture industry is still 3.7 percentage points higher than the national industrial growth rate, which is 4.9%.　　In terms of profit, the growth rate of China's home furnishing manufacturing industry in 2016 was 6.1% lower than that in 2015, to 7.9%; compared with the national industrial profit growth rate, which was 0.6% lower, the latter's growth rate was 8.5%. In terms of exports, according to customs data, from January to November 2016, the cumulative export value of China's home furnishings and their parts was 42.832 billion US dollars, a cumulative year-on-year decrease of 9.67%; it should be noted that while the export value is declining, the export volume is increasing. . According to industry insiders, this shows that the export price of a single household product has decreased, but the international share of household export trade has not decreased. 'Consumption upgrade' promotes the transformation of the home industry. In the new normal stage, people’s consumption habits are gradually transitioning from food and clothing consumption to individual consumption. People’s demand for household products not only meets their basic functions, but prefers to add more to their home life. More independent creativity, more attention to design concepts, brand connotation, health and environmental protection and other factors, too popular and standardized household products can no longer meet the needs of consumers. At present, customized home furnishing products that tend to be more individualized and integrated have been widely accepted by consumers, and the social awareness and market demand of customized home furnishing products continue to increase. In order to meet market development trends and meet consumer needs, domestic home furnishing manufacturers must increase investment and development of original designs, improve production technology levels, improve environmental protection standards for products and substrates, increase brand added value, and expand brand influence. Continuously enhance market competitiveness, and optimize the allocation of resources in the industry through means such as branded operation, design and service, and promote the transformation and upgrading of the industry. Comment: 　　 National policies, demand structure, corporate technology management and other aspects affect the stability of the home improvement market. The slowdown or acceleration of growth is really hard to foresee. Entering 2018, it is expected that more furniture companies can embark on a new journey. Consumers bring more unique and exquisite designs and high-quality products. Source: Tencent Home