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The overall sanitary ware has great potential, and big brands are waiting to be seen

by:KingKonree     2021-05-14

The emergence of integral bathroom has accelerated the integration of bathroom products and the further development of the bathroom industry, while also saving consumers time and energy for decoration. Its appearance means that consumers no longer need to run around for toilets, basins, mirrors, bathtubs, etc., as long as they are optimistic about the design and price, they can easily own a set of their own integrated bathroom, but this idealized integrated bathroom And did not quickly occupy the current bathroom market. Although the hype of the overall bathroom concept has been deeply rooted in the hearts of the people, the market response has always been tepid, and most consumers still watch more and buy less.

The overall bathroom market has huge potential

With the gradual development of bathroom design, the “integrated bathroom” with a full set of solutions is attracting the attention of the industry and consumers, and they are occupying the bathroom market. Gradually speeded up the pace. People have a new interpretation of the concept of the overall bathroom. The overall bathroom, namely sanitary ware, bathroom furniture, bath screen, bathtub, faucet, shower, ceramic tile accessories and other individual product designs are integrated into a unified overall environment, which is the overall solution for the family bathroom space.

Observation of the sanitary ware market. The overall sanitary ware has great potential

According to estimates by industry insiders, in the next 5 years, the market space for the “overall kitchen and bathroom” will reach over 40 billion yuan. A large number of supporting kitchen and bathroom electrical equipment, the next 10 years, its market space is expected to reach 100 billion yuan. As major brands intervene in all aspects of the kitchen and bathroom, integrate resources, quickly become stronger and bigger, to meet consumers' 'integrated' demand for kitchen and bathroom consumption, and to narrow the distance between products and consumers, and become an overall kitchen The main direction of health enterprise development.

The 'integrated bathroom' recruits big brands to be seen

At present, some high-end bathroom brands, such as Kohler, Toto, Hansgrohe, American Standard, etc., are making integrated bathroom products. According to the overall market situation, the current consumer positioning of overall sanitary ware is geared towards mid-to-high end, so most consumers generally respond to high prices. According to the reporter's visits to the Jiaranzhijia and Red Star Macalline stores, whether it is a domestic brand or an international brand, the price of the overall sanitary ware is much higher than that of the ordinary sanitary ware. In this regard, some experts pointed out that this mid-to-high-end marketing model is not conducive to the more rapid entry of the overall bathroom into ordinary consumer households. In the future, it should develop in the low-end direction. 'The overall bathroom does not necessarily represent the overall luxury, in fact, it can also be made very simple and very practical.'

Some designers in the industry said that more and more brands can offer customers from the bathroom space. From the design to the selection of sanitary ware series products, and then to 'total sanitary solutions' such as atmosphere creation, this kind of service allows consumers to experience high-end quality of life and enjoy modern life.

The 'integrated bathroom' is still at the conceptual stage

Chen Hui, chairman of the Dongyi Rishengyi Defajia Home Decoration Group, is optimistic about the development of China's overall bathroom. In his opinion, China's sanitary products lack integration, and the current sanitary products headed by Europe are all developing towards integration, which will surely become the development trend of overall sanitary ware in the future.

Experts said that the overall sanitary ware should not only be a manufacturing product, but also to create a sanitary environment. With the growth of the domestic high-end consumer population, the overall sanitary ware has a very good market prospect. However, from the perspective of the market situation, my country's overall sanitary ware still mainly stays at the level of 'copying' abroad. Industry insiders believe that if you simply move foreign products to China, you may not receive good results. The first thing for sanitary ware companies is to have a deep understanding of the characteristics of the Chinese market, and then 'tailor-made' for consumers based on market conditions. Their overall bathroom products.

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