2013 bathroom industry prospect analysis, innovation is imperative

For a long time, the shape of sanitary ware is monotonous and lacks novelty. Manufacturers are also aware of this problem and begin to design and develop novel sanitary ware products. Many new products have appeared on the market this year. Consumers can see bathtubs with peculiar shapes and sharp edges, faucets with ever-changing shapes, and toilets with more aesthetic styles.

Minimalism continues to be favored

The idea that many designers promote is: to make everything simple, and simplicity equals convenience. This minimalist trend just caters to the psychology of many young people, so the bathroom equipment has become straightforward and 'simplified' — the sink no longer blindly pursues the luxury of marble countertops; the toilet is no longer bulky and cumbersome. Huge; more and more rational consumers will not disregard the area of u200bu200btheir own bathroom, but install a large bathtub or shower room full of style.

It is imperative to analyze the prospects of the sanitary ware industry in 2013.

Intelligent products are on the stage

When it comes to intelligent sanitary products, you can’t Not to mention TOTO’s Washlet, the famous movie star Chen Huilin’s ad slogan 'Did you wash today?' reverberated throughout the country. Since the launch of Washlet, more than 20 million units have been sold, which basically monopolizes the smart market. It was quickly accepted by consumers. In the past two years, domestic smart brands have also risen, and sales of companies represented by Weiwei and Benjiebao are also gradually increasing. The market space is huge.

New materials for sanitary ware are emerging in endlessly

Ceramic products no longer dominate the world of sanitary wares. Various materials such as stone and wood have become substitutes for ceramic products. The wooden bathtub makes the petty bourgeoisie beloved; glass mosaic is popular in the bathroom.

Advocate environmental protection and conservation

Sanitary ware design emphasizes ecology and environmental protection, rather than blindly pursuing fashion. A good bathroom space should fit the owner’s daily life and be very practical. Some toilets with overly novel exterior designs will find many problems in actual use.

The requirements of building a conservation-oriented society have also put forward higher standards for future sanitary products, and water saving is still the development trend of the sanitary ware industry. Although the new national standards for sanitary ceramics have been formally implemented, the toilets and other sanitary products produced by many companies do not actually meet the standards. It can be said that in 2013, water-saving sanitary ware will still be the biggest feature of sanitary products.

Pay attention to health

Health has been a theme of the sanitary ware revolution for many years. In the building materials market, we can often see that major sanitary ware brands play such slogans. From the bathtub to the toilet, to the urinal, the antibacterial and antifouling and the place are undergoing technological changes. This year, sanitary products with antibacterial functions will be even more outstanding.

Analysis of the development prospects of my country's sanitary ware companies in 2013

The research and development of new products is a leading core of sanitary ware companies. At present, sanitary ware manufacturers are generally facing serious homogeneity problems. Various sanitary ware brands are concentrated in a narrow range in terms of product classification, brand strategy, user experience and business model, and the competition is fierce. And for a company's products, if they want to have stronger vitality and higher market premium capabilities, they must be different. Only differentiation can form a distinction and make it impossible for competitors to follow. Especially when the entire industry is temporarily at a low ebb, how to get rid of this low-level competition mode and find a piece of its own 'blue ocean market' as soon as possible has become an urgent problem for every sanitary ware company **.