Analysis on the development trend of bathroom, it is necessary to seize the third and fourth tier cities
Grasp the market opportunities and seize the third and fourth-tier cities, which has become a trend in the development of the sanitary ware industry. However, not all brands and products can achieve ideal returns in small and medium-sized cities such as third and fourth tier cities. There are big differences between third- and fourth-tier cities and first- and second-tier cities in terms of city size, population size, economic level, and consumer demand. Therefore, the two cannot be compared in terms of product types or sales models.
Adjust the product line to cater to the third and fourth-tier markets
Although in recent years, China’s small towns have developed rapidly and consumer demand is also rapidly increasing, but due to the consumption level and consumption There is still a big gap between habits and first- and second-tier cities, so the third- and fourth-tier cities still focus on the low-end and middle-end sanitary products, and there is less demand for high-quality and high-priced products such as bathroom cabinets and bathtubs. , And focus on toilet consumption.
Analysis on the development trend of sanitary ware, it is necessary to seize the third and fourth-tier cities
The third and fourth-tier cities are generally prefecture-level cities with limited consumption capacity of residents. Restricted the development of high-end bathroom products. Bathroom cabinets and bathtubs are expensive due to high cost and complicated craftsmanship. Usually, the price of a bathroom cabinet will be more than 2,000 yuan per set; the price of a bathtub is even higher, and some products can cost tens of thousands or even hundreds of thousands of yuan per set.
Relatively speaking, the cost and craftsmanship of the toilet are lower than those of bathroom cabinets and bathtubs. Toilet products are easier to use, do not require special maintenance, and are durable and wear-resistant, stylish in style, and cost-effective. Therefore, the toilet is easily accepted by consumers in third- and fourth-tier cities. But there is no absolute truth. For third- and fourth-tier cities, high-end bathroom cabinets will also have corresponding demand. Therefore, in the third- and fourth-tier cities, toilets should be the mainstay and bathroom cabinets should be supplemented.
To build a brand, we still need to rely on monopoly
Compared with first- and second-tier cities, consumption levels in third- and fourth-tier cities are lower, so there are fewer formal production companies and there are fewer formal production companies in the industry. The occupancy rate of the first-line well-known brands is relatively low, and most of the stores are simply decorated, and the sales model is usually 'sales.' Because consumers' spending power is limited, many brand distributors will conduct mix-and-match sales to expand consumer groups and increase efficiency.
In the third and fourth-tier cities, there are relatively few specialty stores compared to mashup stores. Judging from the current sales situation, product mix-and-match seems to be better than monopoly, but from the long-term development of the brand, monopoly is more conducive to the long-term development of brands and distributors in third- and fourth-tier cities.
Although there are many types of mashup sales, the quality of products that match each other is difficult to achieve equilibrium. If the quality of a single product is not good enough and there is a problem, it will easily affect the image and sales of other brand products. The specialty store avoids this phenomenon. For third- and fourth-tier cities, consumers’ awareness of brands has increased. If a brand is recognized, it will be promoted soon. Monopoly is more conducive to enhancing brand awareness.1 2