Brand competition in the sanitary ware market is fierce, and finding pain points, itch points, and plastic selling points is the key

With the fierce competition in the sanitary ware market, sanitary ware companies have made unique moves to compete for the market, but the building of brand competitiveness cannot be ignored. Therefore, in the field of brand marketing, in order to build a strong brand with high visibility and loyalty, sanitary ware companies also need to work hard on the 'pain points' and 'itch points' of consumers and their own 'selling points'. 1. Identify the two meanings of consumers' 'pain points' and 'pain points': First, the problems, entanglements and complaints encountered by consumers in normal life. If such things are not resolved, consumers will feel uncomfortable or even uncomfortable. The second is the “pain points” created by companies for pain point marketing, which makes consumers feel that if they don’t buy the products and services, there will be a kind of “pain”, and they will feel that if they don’t buy the products and services, they will have a kind of “pain”. '. Therefore, what sanitary ware companies have to do is: 　　 One, find the pain points that consumers face in the daily life of consumers, and then launch targeted products based on these pain points, and then inform the world and tell consumers: 'I can help you solve this. The problem, if you face this problem, come and buy my product!” 　　 Second, create the “pain” of “you can’t have both fish and bear’s paws” for consumers, so that it is easy to use, environmentally friendly, low-priced, and others have nothing. Advantages inform consumers: “I have products and services that are not available elsewhere. If you don’t buy them, you will really regret it.” 　　2. Stimulating consumers' itching points If pain points are problems that consumers must solve, it is logical and measurable. Point. The itchy point is that consumers don’t necessarily have to, but what they want very much is beyond logic. As the saying goes, if you want a consumer to pay, you must have the emotion and desire to 'want' to pay, so that he can feel itchy when he listens to your product, especially yearning. mood. Therefore, if the brands and products of sanitary ware companies can arouse consumers' interest, give people a better emotional and psychological satisfaction, and stimulate consumers' itchy points, then it will naturally reap the fruits of marketing. 3. The 'selling point' and 'selling point' of a branded product refer to the unprecedented and distinctive features and characteristics of the product. It can be the innate characteristics of the product, or it can be achieved through the imagination and creativity of the marketing planner. Features planned out. Many buying points are not immediately discovered by consumers. Therefore, it is necessary to use marketing planning to shape or promote the selling points. Only the selling points that are successfully shaped can be lethal, impress people in an instant, and bring performance to the enterprise.　　In today's era, brand has become the key to the survival and development of sanitary ware companies, and brand marketing also has extraordinary significance. The three keywords of pain, itching, and selling cannot be avoided in the field of brand marketing. Therefore, sanitary ware companies want to stand out in the fierce market competition, win over more consumers, and use the 'selling points' of their products to directly hit the 'pain points' and 'itch points' of consumers.　　 All in all, in the fierce market competition, sanitary ware companies can find the 'pain points' of consumers, stimulate the 'itch points' of consumers, and shape the 'selling points' of consumers in order to stand out from the crowd. Source: Jiuzheng Building Materials Network