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Good quality, Baotuan development or the rise of the middle bathroom cabinet enterprise
by：KingKonree
2021-07-29
The annual Shanghai Sanitary Ware Exhibition is a grand event for the entire industry. As one of the representative enterprises of bathroom cabinets, Hu Hui not only visits the exhibition every year, but also exhibits with products in the past two years. But from the overall exhibition situation, he believes that there is still a big gap between his bathroom cabinet products and other brands, and he needs to work hard to narrow the gap.
Starting from 2015, bathroom cabinets have been widely promoted. Hu Hui also began to pay attention. In the past, many sanitary ware brands used toilets as their star products in the display of samples in specialty stores. In the best location, the most conspicuous place is more decoration for the toilet. However, in the past two years, consumers' attention to products has shifted, and bathroom cabinets have gradually become the mainstream product that attracts the attention of the store. Henan, as an important production base in the bathroom cabinet production area, has also undergone a rapid development stage in the past two years. But compared with the bathroom cabinet companies in Foshan, Chengdu and other places, there is still a significant gap. Hu Hui also has his own unique views on how to develop the bathroom cabinets in the middle. The basis of making a bathroom cabinet brand is good quality. Can the bathroom cabinet industry bring better profits? The answer is yes. But how to do well in this industry? Hu Hui believes that from the perspective of the long-term development of an enterprise, whether it is a large or small enterprise, everyone must pay attention to products. When making products, they must pay attention to quality. Quality is the foundation for building a brand. Only high-quality products. , In order to become a recognizable brand. At present, companies in the same production area are talking about transformation. Everyone wants to be a brand, but not all companies can eventually become big brands. The well-known big brands include TOTO, Kohler, American Standard, Langjing, Hengjie, Jiumu, Wrigley and so on. After more than ten years of brand precipitation, they have become a good brand in the minds of the industry and consumers. If they want to quickly surpass, it is still difficult for local companies in Central China. However, bathroom cabinet companies in Central China can start from small brands and regions. From the perspective of the brand.
Take regional branding as an example, you can position a county as the target development scope, and do a good job of deep cultivation of the brand and products in this relatively small sales scope, which will also have a strong demonstration significance for the precipitation of the brand . In particular, regional brands can also make targeted products based on the local economic development and per capita consumption habits, rather than blindly working behind closed doors. Blindly pursuing high-end and high-quality, the end result is that consumers cannot better match the products, and the gains outweigh the losses. Therefore, when a company is making a brand, it needs to have its own clear positioning and product strategy. Group development and rationally solve business problems. Compared with ceramic companies, bathroom cabinet companies have relatively simple production and relatively small investment costs. But it does not mean that the bathroom cabinet industry will be easier to operate than ceramic companies. On the contrary, it will be more difficult to shape terminal sales and dealer reputation, how to break through the limitations of operation. Hu Hui believes that the group development of enterprises in production areas may solve this problem.
The reason why Changge's sanitary ceramics company has the current reputation and production volume is related to the coordinated development of the same industry. When the brand awareness and output of a single company in the production area are not high , Bring everyone's production and brand promotion together to create an effect of 1+1 greater than 2. After the precipitation of time, more colleagues will gradually learn about the advantages of the production area, become outstanding enterprises in the production area, and inject more positive energy into the entire industry.
For the bathroom cabinet industry, the same method can be used. For example, the bathroom cabinet industry has always had environmental protection problems, labor problems, etc. If everyone's problems are solved in a concentrated manner, and then the policy or environmental protection evaluation is performed, it will be more likely to attract the attention of relevant departments. Taking the labor shortage as an example, through a systematic and systematic talent introduction mechanism and formal training, it can also fundamentally solve the phenomenon of enterprise talent instability. At present, the bathroom cabinet companies in the central part of the country actually have a lot of chaos in the introduction of talents. Everyone does not know how to distribute the benefits reasonably, the company's specifications have not been well done, and the responsibilities of each part are not clear, which will easily lead to unclear responsibilities. , It is difficult to be fair, unified and persuasive.
Starting from 2015, bathroom cabinets have been widely promoted. Hu Hui also began to pay attention. In the past, many sanitary ware brands used toilets as their star products in the display of samples in specialty stores. In the best location, the most conspicuous place is more decoration for the toilet. However, in the past two years, consumers' attention to products has shifted, and bathroom cabinets have gradually become the mainstream product that attracts the attention of the store. Henan, as an important production base in the bathroom cabinet production area, has also undergone a rapid development stage in the past two years. But compared with the bathroom cabinet companies in Foshan, Chengdu and other places, there is still a significant gap. Hu Hui also has his own unique views on how to develop the bathroom cabinets in the middle. The basis of making a bathroom cabinet brand is good quality. Can the bathroom cabinet industry bring better profits? The answer is yes. But how to do well in this industry? Hu Hui believes that from the perspective of the long-term development of an enterprise, whether it is a large or small enterprise, everyone must pay attention to products. When making products, they must pay attention to quality. Quality is the foundation for building a brand. Only high-quality products. , In order to become a recognizable brand. At present, companies in the same production area are talking about transformation. Everyone wants to be a brand, but not all companies can eventually become big brands. The well-known big brands include TOTO, Kohler, American Standard, Langjing, Hengjie, Jiumu, Wrigley and so on. After more than ten years of brand precipitation, they have become a good brand in the minds of the industry and consumers. If they want to quickly surpass, it is still difficult for local companies in Central China. However, bathroom cabinet companies in Central China can start from small brands and regions. From the perspective of the brand.
Take regional branding as an example, you can position a county as the target development scope, and do a good job of deep cultivation of the brand and products in this relatively small sales scope, which will also have a strong demonstration significance for the precipitation of the brand . In particular, regional brands can also make targeted products based on the local economic development and per capita consumption habits, rather than blindly working behind closed doors. Blindly pursuing high-end and high-quality, the end result is that consumers cannot better match the products, and the gains outweigh the losses. Therefore, when a company is making a brand, it needs to have its own clear positioning and product strategy. Group development and rationally solve business problems. Compared with ceramic companies, bathroom cabinet companies have relatively simple production and relatively small investment costs. But it does not mean that the bathroom cabinet industry will be easier to operate than ceramic companies. On the contrary, it will be more difficult to shape terminal sales and dealer reputation, how to break through the limitations of operation. Hu Hui believes that the group development of enterprises in production areas may solve this problem.
The reason why Changge's sanitary ceramics company has the current reputation and production volume is related to the coordinated development of the same industry. When the brand awareness and output of a single company in the production area are not high , Bring everyone's production and brand promotion together to create an effect of 1+1 greater than 2. After the precipitation of time, more colleagues will gradually learn about the advantages of the production area, become outstanding enterprises in the production area, and inject more positive energy into the entire industry.
For the bathroom cabinet industry, the same method can be used. For example, the bathroom cabinet industry has always had environmental protection problems, labor problems, etc. If everyone's problems are solved in a concentrated manner, and then the policy or environmental protection evaluation is performed, it will be more likely to attract the attention of relevant departments. Taking the labor shortage as an example, through a systematic and systematic talent introduction mechanism and formal training, it can also fundamentally solve the phenomenon of enterprise talent instability. At present, the bathroom cabinet companies in the central part of the country actually have a lot of chaos in the introduction of talents. Everyone does not know how to distribute the benefits reasonably, the company's specifications have not been well done, and the responsibilities of each part are not clear, which will easily lead to unclear responsibilities. , It is difficult to be fair, unified and persuasive.
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