Smart home is synonymous with consumption upgrade, not just automatic cooking
Entering the house, the air conditioner creates a suitable temperature, the fragrant rice in the rice cooker is steaming, there is a good roast chicken in the oven, and the bathtub in the bathroom is also ready for comfortable bathing water... this is a lot Smart home application scenarios described by the brand. But if you think of this as the future of smart homes, you would be wrong.
At the recently concluded International Consumer Electronics Show (CES), there are not a few brands focusing on smart home innovation, and many of them have logged on to Amazon China for sales. After statistical analysis of relevant data, Amazon China found that the sales of smart home products have increased significantly, but the biggest 'dark horse' is not those household appliances that can be automatically controlled, but various products that can reflect consumption upgrades. Che Jianxin, chairman of Red Star Macalline, a well-known enterprise in the home furnishing market, also said that smart home is synonymous with consumption upgrade, but the innovation of smart home has just started, and the industrial form can be more diversified.
The relevant person in charge of Amazon China said that in 2016, on the Amazon platform, the sales of smart home products have achieved a growth of more than 5 times, housework smart robots, and environmental quality inspections. And security monitoring products are the most popular categories of Chinese consumers. In terms of specific products, iRobot smart sweeping robot, Origins life radium bean air quality detector, Netatmo Welcome surveillance camera are the three most popular products in Amazon China's smart home category.
From the perspective of related hot-selling products, some popular smart homes do not automatically create a beautiful living environment for people, but provide solutions for people's higher living requirements. For example, among the three most popular products on the platform, Radium is a very accurate indoor air detector. The PM2.5 air index can be detected extremely quickly, within milliseconds, and highly efficient and accurate to 0.1 second. Moreover, Radium adopts laser sensor technology, full-color LCD screen with multiple data display, so that data is seen as believable.
But such powerful functions are all concentrated in an apple-sized product, with a net weight of only 285 grams, and there is no need for complicated operations when using it. This 'small size, big function' design has been recognized by many users.
As for smart home products that have been widely talked about, Amazon found that the best-selling product is not necessarily a fashionable single product, but a system that can transform traditional products into smart. For example, there is a smart home kit called LittleBits on the platform, which can be called 'a toolkit to bring home to the 21st century'. This smart home kit can turn any uninspired household items into networked devices, so as to realize intelligent life such as 'control the air conditioner anytime and anywhere, automatically open the curtains at sunrise, and feed pets remotely'. Anyone can use the invention created by the 'smart home kit' to improve the quality of a room or house instead of buying new smart products.
Amazon China also found that first-tier cities continue to lead the way in smart home consumption, but second-tier cities are gaining momentum. According to the data, the top purchasing power cities for smart products are Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou, Nanjing, Tianjin, Suzhou and Wuhan in order. In addition to first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, second-tier cities such as Chengdu and Wuhan also have more demand for smart products. Among them, consumers in Guangdong ** love to buy VR products, while consumers in Beijing and Tianjin are affected by the 'smog' and become the largest consumption area for smart home products such as smart air monitors.
As a combatant in the home furnishing industry, Che Jianxin predicts that in the next ten years, the home furnishing industry will become an important area of u200bu200binnovation: 'Users are changing from functional life consumption to lifestyle consumption, and products and services continue to Integration, new life scenes continue to emerge, and the application of many new technologies in the future will be based on the home scene.” He revealed that in accordance with this trend, Red Star Macalline and AVIC Trust have recently jointly established a private equity investment fund for the home furnishing industry. The fund will focus on the link between the home furnishing industry and the times, and will promote the evolution of the home furnishing industry ecology with two directions of major consumption upgrade and smart home as its main investment areas.
It is worth mentioning that Red Star Macalline is not only concerned about a specific smart home product, but believes that smart home should include both products and services. Red Star Macalline Vice President Zhan Huichuan revealed that Red Star AVIC Trust Home Furnishing Industry Fund aims at these two directions. She believes that smart homes must not only fit the lifestyle of the post-90s generation, but also have corresponding products and corresponding services; at the same time, they also need to be able to combine cutting-edge technologies with household products to enable new technologies to be implemented in the family. Field of application. (Source: Shanghai Observation)