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The overall bathroom becomes a decoration consumption trend, the market potential is huge

by:KingKonree     2021-07-22
Fashion, elegance, warm sun, simple style, Mediterranean, North American style, pastoral style, sea of u200bu200blove, etc., with different styles, colors and sanitary wares, to meet the living preferences of different classes, different user groups, and different circles. This is the trend .  Integrated sanitary ware is favored by consumers.   With the continuous progress and development of society, consumers' awareness of the need for integral sanitary ware is gradually increasing. With the outbreak of sales promotion and price wars, 'integrated' sanitary ware will become an important factor affecting consumers' differentiated choices. Through market research, it is not difficult to find that some brand sanitary ware companies have gradually developed their products in the direction of 'diversification' of product styles and 'integration' of hardware kitchens and bathrooms. The brand has developed from a company that only made bathroom tiles to a full range of hardware and bathroom products. There are also those that focus on making toilets. Now they have sanitary ware, bathroom furniture, bathtubs, bathroom, faucets, showers, tile accessories, etc. Complete product line.   The overall sanitary ware is gradually favored by the market with its breakthrough advantages: 'prevent leakage, firm and reliable structure, easy installation, integrated drainage and sewage'. Although consumers still hold a wait-and-see attitude towards the overall bathroom, the existence of this phenomenon is inevitable and reasonable. It takes time and process for new things to replace old things. According to the 150 law: a customer’s ideas, thinking, and consumption behavior patterns will affect the surrounding 150 people, and this influence is fission-type expansion. It is estimated that within 5 years, the overall bathroom will be sought after by more than 90% of consumers.   Intelligent sanitary ware products are gradually popularizing in the market. In the market, energy-saving sanitary products such as sensor faucets and sanitary products that used to specialize in the high-end market for star-rated hotels, large shopping malls, and villa decorations have gradually entered the homes of ordinary people and popularized the market with a civilian attitude. The function and form have reached a certain level, and the price has been lowered to between 500 and 1,000 yuan, which ordinary families can afford, and the market prospects are gradually becoming clearer.   Whether sanitary products are 'energy-saving' has become the most important issue for customers. In addition to water consumption, customers still have blind spots in more specific information such as hedging rate, scouring distance, and deodorization. From a market perspective, consumers believe that the energy-saving concept of “the toilet with less water consumption is better” is still the mindset of consumers buying sanitary products. Among various promotional activities, mainstream 'energy-saving' sanitary products are the most advanced. which performed. The concept of 'intelligence' is gradually popularized. Nowadays, intelligent sanitary products are available. The price of such products in the market ranges from 3,500 yuan to more than 100,000 yuan. Among the smart sanitary ware, the induction sanitary ware products must be mentioned. They have been recognized by many consumers, and have even become popular in large shopping malls, such as (sensor faucet), (smart thermostat bathtub), (smart toilet) And other smart bathroom products) and so on.  The overall bathroom market has huge potential  With the gradual development of bathroom design, the “integrated bathroom” with a full set of solutions is attracting the attention of the industry and consumers, and they have gradually accelerated their pace in occupying the bathroom market. People have a new interpretation of the concept of the overall bathroom. The overall bathroom, namely sanitary ware, bathroom furniture, bath screen, bathtub, faucet, shower, ceramic tile accessories and other individual product designs are integrated into a unified overall environment, which is the overall solution for the family bathroom space. According to estimates by industry insiders, in the next 5 years, the market space for the 'overall kitchen and bathroom' will reach more than 40 billion yuan. If a large number of supporting kitchen and bathroom electrical equipment are added, the market space is expected to reach 100 billion yuan in the next 10 years. yuan. As major brands intervene in all aspects of the kitchen and bathroom, integrate resources, quickly become stronger and bigger, meet consumers' 'integrated' demand for kitchen and bathroom consumption, and narrow the distance between products and consumers, and become an overall kitchen The main direction of health enterprise development. Source: Jiuzheng Building Materials Network
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