The overall bathroom market will reach tens of billions in the future

According to the 'Analysis Report of China's Overall Bathroom IndustryIndustry insiders estimate that the overall sanitary ware market will reach more than 40 billion in the next five years.

As people pay more attention to sanitary and household products, overall sanitary solutions and complete sanitary solutions have gradually become popular. Integral sanitary ware has attracted more and more attention from industry insiders and consumers.

The overall bathroom has obvious advantages and convenient procurement

The overall bathroom refers to the bathroom furniture products, shower room (screen), faucet, shower products, bathtubs with various functions, ceramic tiles, and Small hardware accessories for bathrooms and kitchens, etc. Under the tide of the overall trend, these products listed above will no longer be presented in a single manner, but will be integrated into the home decoration as a group and become a series. After the overall bathroom comes out, the decoration environment of the entire bathroom space will be more coordinated. Consumption purchase and after-sales are very convenient and fast.

The overall bathroom installation ratio in Japan reaches 80%

There are many links in the overall bathroom ceramic industry chain. The upstream includes traditional bathroom ceramic raw materials, new raw materials for overall bathroom ceramics, hydraulic presses and other processing equipment, and the midstream includes Sanitary ware, hardware and other accessories, downstream including retail terminals, engineering projects, exports, etc. Therefore, enterprises need to have high resource integration capabilities and cannot have too obvious shortcomings.

Japan has developed better overall sanitary ceramics. In Japan, the public has a high degree of acceptance of integral sanitary ceramics, and the price is relatively reasonable. Half of the households can install an integral sanitary ceramic with 20% of their income. According to the Foresight Industry Research Institute, more than 80% of all types of houses in Japan have installed integral sanitary ceramics.

my country's overall sanitary ware market has a large space

The driving force for the growth of overall sanitary ceramics is that as a new generation of young people grow up, the consumption concept is very different; the second is that consumption upgrades are large. Under the trend, residents are pursuing a higher quality of life. Under the influence of two major factors, the market demand for overall sanitary ceramics will increase substantially, pushing the industry into a period of rapid growth.

As of the first half of 2017, the cumulative number of new housing starts in my country has increased by 14% year-on-year. However, the real estate market has cooled in the second half of the year, and the number of new housing starts for the year is expected to increase by 10% to 11.73 million. From this perspective, the overall bathroom market space is still considerable.

In the future, for the overall sanitary ceramics to develop and grow, lowering the price is an inevitable move. However, this requires that the overall sanitary ceramics enterprises have sufficient control over the industrial chain, through the integration of upstream and midstream resources, to achieve the purpose of reducing costs, thereby driving the growth of the overall sanitary ceramics market.