What is the 'new retail' consumption of home furnishings that everyone is talking about?

A ceramic art museum, a furniture city, a children’s art school, a food city, and a simulated investigation venue and a tea house. What is this? It is a kind of home furnishing 'new retail' format. In addition to the above physical stores, the future home furnishing 'new retail' also includes online and offline integration, intelligent robot shopping guide, VR virtual reality, etc.　　 is no longer limited to the category of home furnishings　　 A few days ago, the reporter saw at Minlong Plaza, Shilihe, Beijing that the current home furnishing stores are no longer limited to the category of home furnishings, or even to the category of physical stores. In Minlong Plaza, there is a tea house on the basement level, and a few floors above the ground are ceramic sanitary ware, sofa mattresses, civilian furniture, mahogany furniture and other stores, and the top floor is a ceramic art gallery, a food city, and a children’s art school.　　 What is the effect of such a multi-format home 'new retail'? At the end of the year, when many home furnishing stores were in the off-season, the Minlong Plaza parking lot was hard to find. The reporter went around the square to find a parking space. Although not everyone comes to home shopping, but the popularity of the square is very strong, no matter what kind of business format has a leading role.　　 Since the emergence of unmanned supermarkets in Hangzhou, 'new retail' has become a new format in the future. For the home furnishing industry, what will the new format look like in the future? What impact will it have on the home furnishing industry? In addition to Minlong Plaza, recent innovations in retail formats by some well-known home furnishing brands and chain stores have shown the industry the prototype of the future 'new retail'-virtual and physical home scene experience, unmanned vehicles, facial payment, robots Shopping guide, entertainment and catering, and other multi-format mix... The future home furnishing 'new retail' that is both virtual and physical may be neither online nor offline. At the end of 2017, JD.com, Netease and Shaohaihui jointly created a smart pan-home park INXpark. Unlike ordinary home retail formats, this home park INXpark is neither a pure online nor a pure entity, but a combined line. Scene construction of online and offline, AI empowerment and in-depth experience, integrated design, supply chain, logistics, installation and other services to provide consumers with an extremely convenient shopping experience.　　 Provides more than 400 in-depth home scene experiences, as well as black technologies such as unmanned vehicles, facial payment, and robot shopping guides, subverting traditional stores. The first IN-Xpark will open in Qingdao.　　Piao Yan, a well-known brand in the field of home furnishing retail, has also innovated its own furniture retail format by combining the network and the entity. Park Yan believes that new retail not only means online + offline + logistics, but more importantly, the use of advanced technology such as big data and artificial intelligence to upgrade and transform the production, circulation and sales process of commodities, thereby reshaping the structure of the business. And the ecosystem.　　 Therefore, Park Yan has adopted an online and offline integration model to provide consumers with a new experience of new retail integration across the network, cross-border connection of different formats of online, physical stores and physical stores. Park Yan redesigned and upgraded the physical experience store based on the traditional storefront. The Park Yan Experience Store is divided into two major areas: a commercial area and a leisure area. In addition to selling clothing, it also adds a number of lifestyle products such as home furnishings, maternal and child, accessories, kitchen and light food. Will have an impact on the retail format of home furnishings. From the innovation of these retail brands of home furnishings, it can be seen that the future 'new retail' of home furnishings will no longer have the difference between physical and online. It pays more attention to consumer experience and feelings about shopping The integration and support of multiple retail formats.　　 Regarding consumer experience and feeling, although online retail has made a lot of improvements in recent years, its development is relatively slow, and consumers pay more attention to the experience in physical stores.　　 Therefore, the future 'new retail' will pay more attention to the improvement and innovation of physical stores in terms of consumer experience and perception, so as to better adapt to the development of 'new retail'. In order to improve the consumer experience, future physical stores will be equipped with artificial intelligence services. Providing consumers with time-saving and worry-free services is a sign of the 'new retail' of the future home furnishing industry.　　 In addition, personalized whole-house customization may be an obvious trend of 'new retail' in the future. Whether it is online or offline, consumers are increasingly demanding personalization, but they have less and less time to select and experience products, and they tend to order all products in an experience environment-all House customization, which packs the living room, study room, dining room, bedroom and other series together, reduces the time cost of consumers, and meets the needs of uniform home style. At the same time, consumers also enjoy unified measurement, production, installation, distribution and after-sales service.　　 Experts believe that the future 'new retail' will definitely attract more attention from enterprises in the home furnishing industry and have a huge impact on the home retail business. 'New retail' will be a hybrid and cross-border retail model including joint stores, e-commerce, manufacturing companies, Internet companies, catering, and entertainment formats. Information source: Taizhou Net