Why is the prospect of custom home furnishing broad?

The reason why the custom home furnishing market is an emerging market with broad prospects is mainly due to the following reasons: The custom home furnishing market has a large capacity.　　 In recent years, affected by the destocking of real estate, the liberalization of the second-child policy, and the acceleration of urbanization, the real estate market will maintain steady growth. Affected by this, the home furnishing industry will also usher in huge market development opportunities. In the home furnishing industry, it is worth noting that the development of the 'custom home furnishing' industry is particularly rapid.　　The custom home furnishing industry is an industry that emerges as people's living standards improve, people's pursuit of quality of life and the individual needs of consumers.　　 In recent years, the development momentum of the custom home furnishing industry has been particularly strong, with an average annual growth rate of 40%. According to reports, the market capacity of customized home furnishings will reach 500 billion yuan in the next five years.　　The advantages of customized home furnishing are obvious　　 1. Can meet the individual needs of consumers　　 Traditional household products are generally mechanized, large-scale production of standardized household products. Consumers can purchase whatever products are produced, which cannot satisfy consumers' personal preferences. Customized home furnishing is to segment the market into individuals and design and produce home furnishing products according to individual requirements (such as color matching, personalized specifications, etc.), which can greatly meet the individual needs of consumers. 2. Reduce inventory and reduce risks. Under the traditional marketing model, in order to maximize profits, companies reduce product costs through mass production. Once the market encounters unsuccessful conditions, it will inevitably lead to unsalable products or backlogs, resulting in waste of resources and difficulties in capital turnover . The whole house customization is produced according to consumer orders, and there is almost no inventory, which speeds up the return of funds.　　3. Conducive to accelerating product development　　 Under the traditional marketing model, many companies’ designers work behind closed doors, and only develop products based on simple market research. The home furnishings designed are very limited and difficult to meet the needs of the public. In the whole house customization, designers have many opportunities to communicate face-to-face with consumers, and it is easy to know the requirements of consumers, and then they can develop products that are close to the needs of consumers and accelerate product development.　　4. Personalized design, large-scale production 　　Customized homes combine personalized design with industrialization, standardization, and large-scale production, and have many advantages such as tailor-made, space-saving, strong overall sense, and environmental protection.　　 To sum up, China's custom home furnishing industry is a sunrise industry, and the future home furnishing market will usher in a situation where custom home furnishing dominates the world. For customized home furnishing manufacturers, the customized home furnishing market will be an emerging market with greater development prospects. Therefore, it is urgent to seize the market opportunity. Resolutely enter and create a brand. For manufacturing companies, in the face of the custom home furnishing market with broad development prospects, forward-looking companies often choose opportunities to take the lead in the market, develop new products, new services, and formulate new products on the basis of full research. Develop strategies, and then create brands and stabilize market positions. Among them, the establishment of a brand is the most important thing for the survival and development of a company. Because a brand is a complex of corporate products and trademarks, in today’s world of economic globalization, technology, products, marketing strategies and even development strategies have been homogenized and are imitating each other. The fixed assets of an enterprise are also the key to an enterprise's core competitiveness.　　 In the home furnishing market, if a company does not have a brand, it means that it can only be a follower of the brand company, and it can only make a small amount of money from processing and manufacturing, and the huge profits are always watching to enter the pockets of others. Therefore, instead of 'Linyuan Xianyu' looking jealously at others making big money, it is better to 'retire and network' to build your own brand.　　 As the custom home furnishing market is taking shape, great business opportunities are in front of us. Why don't companies without a brand dare to move here and create their own brand in the relatively less competitive custom home furnishing market?　　Exhibition promotion creates business opportunities　　Regardless of the industry, exhibitions and expositions will always be the vane and guidepost of the industry.　　 Participating selectively in professional exhibitions on a large scale is still the most economical way for companies to promote products, create business opportunities, and enhance their brand image. This is because, compared to the publication of print or TV advertisements, salesman sales, etc., exhibition promotion is a publicity method with rich information channels, wide coverage, direct communication, and low cost. At the exhibition, existing brand companies can conduct face-to-face communication and business negotiations with customers or potential customers on the spot to further expand the brand influence of the company; while companies without a brand can identify their own gaps while promoting their own products , Learn the experience of brand companies, and lay the foundation for creating your own brand. Information source: Jiuzheng Building Materials Network