Analysis: the fatal cause of poor sales of sanitary products

In today's popular product concept, 'concept' not only means a product type, but also a design style display and a lifestyle advertise. 'Leisure bathroom' is just such a product concept.

'Leisure bathroom' is a relatively broad concept. Any bathroom brand that claims to promote this concept can give its own explanation. Although the definition is quite vague due to the broad product line, the lifestyle it represents is not unimaginable: 'massage acupoints through bathingWait. Generally speaking, any sanitary products that can promote people to enjoy a quality life can be included in the category of 'leisure sanitary ware'.

As far as product functions are concerned, leisure sanitary ware can emphasize body health care, pleasant sensory, or even break through the bathing level and emphasize information-based manipulation. If the intelligent trend of sanitary products expands the imagination space for product design, leisure sanitary ware shows the diversification of lifestyles.

On the other hand, the concept of 'leisure bathroom' is also a manifestation of market refinement. Which not only developed new consumer needs, but also competed with the traditional sanitary ware market. So in today's increasingly fierce market competition, what are the new competition points for leisure sanitary wares, and what problems does it have in the process of market development?

Diversified functional requirements, and product integration capabilities for various needs Strong

Diversified functional requirements are the biggest feature of the concept of 'leisure sanitary ware'. The accelerating pace of modern urban life and the urgent need to relieve work pressure has catalyzed the birth of this concept to a certain extent. Therefore, the leisure bathroom first emphasizes relieving pressure and relaxing the body and mind. Regardless of 'sauna

The bathing space is originally the most private place in people's lives, so it also requires a deeper level of physical and mental relaxation. It is a matter of course that bathing has become a leisure way of life. The proposal of the concept of leisure sanitary ware naturally caters to this demand. With the expansion of the product line and the deepening of this concept, the leisure sanitary ware has more demands for health care besides relaxation and enjoyment. For the same reason, Huameijia redefines leisure sanitary ware as: enjoyment, but also health!

Diversified consumer demand promotes the enthusiasm of product design in integrating functions, and modern technology is for this. This kind of enthusiasm provides technical support, and the ability of leisure bathroom to integrate product functions is therefore more significant. In a sense, this expansion of functionality has not only changed the face of the industry, but also expanded people's imagination for quality life.

The product structure is single, and the market is niche

So far, most of the leisure sanitary ware focuses on the 'bath' aspect, and the products that follow are naturally limited to Among the product types such as steam room and bathtub. Leisure sanitary ware is limited to 'leisure bathing

At the same time, most of the products, such as massage bathtubs and steam rooms, are bulk products. The high prices increase the difficulty of market promotion and make the market of leisure sanitary ware become niche. The promotion of these products not only encounters many technical problems in the research and development stage, but also faces challenges in channel sales and other aspects. Recreational sanitary ware has become a way of life, and it must not be limited to satisfying the needs of high-end consumers; on the other hand, white-collar workers have relatively high acceptance of this concept, which also makes it bound to break the current niche pattern. Develop a mid-range market with greater space.

The rise of leisure sanitary ware requires not only the enrichment of its product structure and the expansion of the connotation and extension of the concept, but also the emergence of corresponding supporting products and services, otherwise no matter how good the concept is, there will be more room for functional expansion. , ** is just empty talk in the end.

Product functions become 'chicken ribs' and require deeper market training

Another fatal challenge faced by leisure sanitary ware is that its additional functions are not recognized by consumers. It also makes the concept of 'leisure bathroom' itself questioned. After experiencing in-depth product experience, consumers found that the so-called leisure bathroom did not satisfy the enjoyment they thought they could get, and the product functions were flashy and unrealistic, which directly affected the further promotion of the product, and the previous huge investment in product design and research and development. The cost is also in vain.

Recreational sanitary ware must closely follow the needs of consumers, and truly integrate the user experience that consumers desperately need in the sanitary ware space, so as to better interpret the concept itself. On the other hand, the transformation of consumption concepts and deeper market cultivation are another necessary condition for the promotion of leisure sanitary ware. Only when consumers really value the bathroom space and regard leisure bathroom as an indispensable part of improving the quality of life, can leisure bathroom become popular.