Analyzing the new thinking of international big names

The 2019 Frankfurt Bathroom Exhibition (ISH) was held at the Frankfurt International Exhibition Center. This year's exhibition was attended by 2,497 companies from 59 countries and regions around the world, including 842 from Germany, 428 from Italy, and 228 from mainland China. Except for some American brands, almost all internationally renowned sanitary ware brands were included. 1. On the whole, every brand at the exhibition is very attentive in terms of pavilion layout, product display, color matching, functional experience, the use of new materials, and the solution of water solutions. Each brand is carefully crafted in its own field of expertise and does its best. Such an exhibition is extremely shocking! 2. The product is lighter, thinner, more humane, intelligent, and rich in colors than the previous one. 3. Reduced flow of people: The flow of people at this year's exhibition has dropped a lot. Except for top brands such as Hansgrohe, Villeroy u0026 Boch, Grohe, Laufen, etc., the exhibition halls of other brands have been crowded and queued up in previous years. 4. Health and intelligence trends: At the exhibition, many brands of sanitary equipment can be controlled by smartphones. With the help of innovative technology, it is possible to trigger, monitor and control the sanitary equipment at home over a long distance. In addition, health functions such as fluid testing and body fat testing have also been further embodied. 5. Unilateral extension to the overall space: This year's exhibition clearly felt that high-end brands such as Hansgrohe and Villeroy u0026 Boch extend from a single category to the overall kitchen and bathroom space and smart space, and focus on experiential and scene-based display methods. . Scenario-style experience will inevitably require more abundant and diversified product categories. Many top-tier international leaders have stated that they have achieved or are gradually deploying the kitchen and bathroom integration process, and this trend will become more and more obvious. 6. The design pays more attention to texture and rich colors: the design of sanitary products this year is quite textured. Brands such as Villeroy u0026 Boch, Laufen, Hansgrohe, and Grohe have used a large number of high-end designs. A lot of work down. When you walk into their exhibition hall, basically every product can be called a work of art. It is either minimalist or even superfluous; or the colors, lines, and textures are perfectly integrated, just like luxury goods. 7. Integrated solution: This exhibition made me feel deeply that many brands not only pay attention to the convenience of product installation and disassembly, but also put a lot of effort in water system management. For example, Geberit's hidden wall row system, GROHE intelligent water control system, etc., are both beautiful, space-saving and humanized use. A lot of work has been done in invisible places to form an integrated solution. 8. Experiential marketing is everywhere: the entire booth, regardless of brand size, attaches great importance to humanization and experience, especially Hansgrohe has a stronger feeling, with music, aromatherapy, water outlet methods and water temperature changes, touch and smell , All aspects of hearing are integrated to achieve a great sense of experience. 9. The surface treatment is bright and blind: The surface treatment of the products of this exhibition has made a major breakthrough. The surface treatment of faucets, showers, bathroom cabinets, bathtubs, toilets and other products is more three-dimensional and highly textured.