Big data decryption is why people in Shenyang have a soft spot for online shopping, cheap and convenient, the main reason is that the sales of clothing and furniture increased by 5 times year-on-year

With the advent of the 'Internet +' era, online shopping has become an indispensable part of ordinary people's lives. So in Shenyang, which has a permanent population of 8.292 million, what does online shopping bring to the city? Why do people in Shenyang have a soft spot for online shopping? What do we Shenyang people like to buy online? On March 31, the Shenyang Evening News and Shenbao Financial Media reporters, based on the data exclusively disclosed by the Shenyang Statistics Bureau, will decrypt the big data of Shenyang people's online shopping for you. Online shopping has become a new economic growth point in Shenyang. Data shows that in 2017, wholesale and retail catering enterprises above designated size in Shenyang achieved retail sales of 19.66 billion yuan through the Internet, an increase of 37.4% over the previous year, which was 9.4% higher than the national level. Maintaining rapid growth and driving the total retail sales of consumer goods by 1.3 percentage points, an increase of 0.2 percentage points from the previous year, has become an important driving force for the economic and social development of Shenyang under the new normal. It can be seen that while the growth rate of total retail sales of consumer goods in the city is still hovering at a low level, the retail sales of online goods have maintained rapid growth and their proportion has increased significantly. This has not only created new consumer demand, but also triggered a new investment boom and opened up new ones. Employment and income increase channels, and play an active role in promoting the emergence of new business formats and promoting the transformation and upgrading of the consumer goods market in Shenyang, becoming an important new economic growth point.　　 If you look at the retail sales of online merchandise in each month of 2017, the retail sales of online merchandise in June and November were significantly higher than the retail sales of online merchandise in other months. In June, major e-commerce platforms launched the '618' mid-year celebration and launched various preferential activities with the signs of mid-year big promotion, which triggered the participation of all citizens and realized online retail sales of 2.51 billion yuan, an increase of 59.4% over the same period of the previous year. During the 'Double 11' shopping carnival in November, major e-commerce platforms attracted consumers through numerous promotional activities, such as 'Double 11' vouchers and limited time purchases, realizing online retail sales of 2.86 billion yuan, an increase over the same period last year 61.4%.　　Convenient and fast shopping experience is the biggest advantage of online shopping　　From the perspective of why consumers choose online shopping, convenient and fast shopping experience has become the primary reason. Consumers in Shenyang generally believe that online shopping can save time without leaving the house, and can shop anytime and anywhere without being restricted by space and time. The delivery of goods is more convenient, and door-to-door delivery saves the burden of carrying on the shoulder.　　Advertisement　　 At the same time, online shopping is affordable. Consumers generally believe that the overall price of most online goods (services) is more than 5% cheaper than physical stores. In addition, online shopping is rich in varieties, and the online shopping platform brings together products from all over the world for consumers to choose at will, which also makes it easy for consumers to make full comparisons.　　 From the perspective of the contribution of online shopping expenditures, women, middle-aged groups and highly educated groups prefer online shopping.　　Household appliances are the biggest consumers of online shopping in Shenyang　　What do we Shenyang people like to buy online? It is understood that among the many consumer products, the three major categories of household appliances and audio-visual equipment, communication equipment and cultural office supplies are the most popular among online shoppers in Shenyang, achieving online retail sales of 6.28 billion yuan, 3.94 billion yuan and 3.18 billion yuan respectively. , Accounting for 31.9%, 20%, and 16.2% of online retail sales, an increase of 1.9, 4.4, and 0.8 percentage points respectively over the previous year. It is worth mentioning that the five major categories of clothing, shoes, hats, textiles, furniture, automobiles, beverages, and Chinese and Western medicines achieved online retail sales of 840 million yuan, 460 million yuan, 390 million yuan, 360 million yuan, and 260 million yuan, respectively. This is an increase of more than 5 times compared with the previous year, and the development potential is huge. Information source: Sina.com