Carrying integrity to the end, only sanitary ware agents can get out of the investment dilemma

In the sanitary ware industry, offline sales channels still dominate the mainstream, and investment promotion is still the top priority of sanitary ware companies. However, the current investment promotion situation in the sanitary ware industry is relatively severe, the qualifications of sanitary ware agents are uneven, and the lack of integrity of sanitary ware companies has made many enterprises' investment promotion work stalled. If sanitary ware companies want to change this situation, they can only attract high-quality sanitary ware agents by carrying out their integrity and implementing personalized investment strategies.

Difficulties for enterprises to attract investment

　　1. Low barriers to entry: Many sanitary ware investors are impetuous, eager for quick success, and rent a factory at will. They have no funds, no team, no experience, no ideas, and even no decent business premises, so they want to attract investment across the country. , The dream became popular in the national market overnight.

　　2. The business reputation and integrity of sanitary ware companies have declined, and sanitary ware agents have a complicated mentality. On the one hand, they are worried about being deceived and put unacceptable harsh conditions on the sanitary ware companies that attract investment. On the other hand, they play a pure ideal. Motivationalists: The brand must be strong, the product must be good, the threshold must be low, the profit must be high, the support must be high, and the risk must be low, causing mutual mistrust and hindering the success rate of joining.

　　3. The crowd of sanitary ware agents is uneven. Under the big waves, new and excellent distributor groups are forming, but the number is small and scarce resources are difficult to win. However, a considerable number of traditional distributors are still eager for quick success and quick gains and are unwilling to cooperate with them. Sanitary ware companies share the joys and sorrows and share the difficulties and do their own way. Either short-term speculation, rapid arbitrage, and abuse of the market. Either occupy the site, negotiate terms with the manufacturers, do not invest, do not take the initiative, and naturally sell and die naturally.

Get out of the investment dilemma

　　To get rid of the current predicament, sanitary ware companies should implement personalized investment promotion under the current severe environment, and do the following:

　　 One, the organization is in place. As the leading project in sanitary ware enterprises, the investment promotion of sanitary ware must establish a special functional investment promotion department, which should be emphasized and established from the organizational structure.

　　 Second, the personnel are in place. A high-quality investment promotion and marketing team is a key factor in the success of investment promotion for sanitary ware companies, and it is also a common shortage of sanitary ware companies.

　　 Three, professional training is in place. Professional matters must be handled by professional people. The investment promotion of sanitary ware brands must be done jointly with the help of professional investment service agencies. With the assistance of professional forces, a correct investment concept, strategy and guidance model can be formed. Unify thinking, unify the internal familiarity and standards of words and deeds of all members, work in unison, and advance together.

　　 Fourth, funds, products and services are in place. One point is invested and one point is rewarded. Risk and profit are at the same time. The key is to minimize risk, use steel on the blade, and spend money on ideas.

Strengthen the building of brand integrity

　　 If sanitary ware companies want to obtain a long-term guarantee, they must pay attention to market demand, strengthen the integrity of the brand, put the interests of consumers in the most important position, and break the problems that occur in the market one by one. A satisfactory answer from the consumer.

　　 Indeed, the issue of integrity has always been something that many Chinese people lack. This is very obvious in the household building materials industry such as sanitary ware, but in this place that pays more and more attention to the quality of life, many cases of adulteration of household building materials are still emerging in an endless stream. Under the impact of the credibility crisis, home furnishing building materials sellers have played the 'discount card' and 'integrity card' one after another. The lost 'integrity' is difficult to preserve, and the traffic and sales volume of shops have been declining.

　　 In short, only when sanitary ware companies are aware of their own problems, find solutions, and operate with integrity during development, can they accumulate a good brand reputation, maintain their wealth and achieve long-term development, and attract more sanitary ware agents Join!