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What is the function of a booth decoration design? It mainly depends on whether it can attract the attention of the audience, especially the professional audience. An excellent exhibition hall design should have a strong visual attraction, so that the audience will be interested in the booth and directly deepen the audience's recognition and recall of the participating company. As a result, they will have an affinity for the booth, and they will naturally enter the booth to watch, inquire, and trade. In this process, regardless of whether an agreement is reached and economic benefits occur at the end, how much do you know about the precautions for booth decoration? Now we will introduce you to the relevant knowledge of Changsha booth decoration, hope it will be helpful to you.
Changsha booth decoration
Convincing people with words
Pictures and texts mainly refer to text descriptions, illustrations, photo sets, etc. aspect. It has the same important role as exhibits, especially in the booth design of some small exhibits, the importance of graphics and text is even more outstanding. It plays the role of delivering information about the company's products to the audience and prompting them to leave an in-depth image. Designers always try their best to use various methods to increase the intensity of information transmission, mainly by choosing direct, concise, easy-to-understand, easy-to-recognize, easy-to-remember pictures and words. In the detailed design, the size and orientation of the graphics and text should be determined according to the location of the booth and the activity of the viewers. Here, the role of “opening and clear meaning” is needed, not a way of expression. It is unwise to require the audience to spend a certain amount of time and energy to figure out which company and what product it is. The simplest and most direct method is used to convey the information to the audience. The first is the direct use of the company’s overall image, which should be large enough and high enough to attract distant places, especially those who have just entered the exhibition hall and have not yet constituted a sense of “good or bad”. The audience found you and came to your booth. Secondly, it is also necessary to organize pictures and texts with the same content but smaller scales so that nearby audiences can know which company's booth is. As the viewers inside the booth rarely have the habit of raising their heads to see the company's symbol clearly. Symbols are repeatedly used in the booth design, and repetition affects the visual nerve of the audience, in order to achieve the effect of repetitive recognition and recall.
Moving people with pictures
The basic appearance of the booth is the skeleton address of the entire booth, which is a major factor in the design of a booth, which has a great effect on long-sightedness. The impact is particularly important. According to the survey, the first image of the visitors to the exhibitor is always derived from the appearance of the booth design at a far distance. This image may last for a long time and directly affect the emotions and actions of the visitors towards the exhibitor. Affect the role of exhibitors.
At present, in some booth designs, especially large-scale booth designs, designers take some of the company’s symbolic graphics as basic exterior elements, and treat them in general, generalization, and three-dimensionality, and then the composition is different from The appearance of other booths thoroughly demonstrated the design function of the company's own characteristics. This kind of treatment not only made the visual effect outstanding, attracted the attention of the audience, but also helped the audience deepen the memory of the company. Some of the company’s symbolic graphics are the main body of the entire symbol. Some are graphic symbols chosen by companies and businesses to facilitate the transmission of information. The company’s spiritual appearance and professional characteristics are fully expressed through the clear meaning and simple appearance of the symbol image, which is convenient for related matters.者identified. Of course, company symbols are different, some are more suitable, and some are not suitable as design elements. But at least some of the elements in it can be taken out and dealt with, to reach or at all reach the company symbol to promote the company's intention. In particular, the symbols of some construction and machinery companies mostly use thick or thin 'lines' as their basic constituent elements, while elements such as lines are relatively suitable and easy to summarize and dispose of in three dimensions. Mastered.
We believe that some of the above introductions should have a certain understanding of Changsha booth decoration, but don’t think that you are proficient in decoration. If you want perfect decoration, there are many more Homework to learn.