'China Furniture Consumer Demand Big Data' reveals new trends in the industry

Recently, Shenzhen Furniture Industry Association and Baidu jointly released 'China Furniture Consumer Demand Big DataBehavior, mining consumer demand labels, trying to help companies accurately position, leading the multi-dimensional development of the furniture manufacturing industry The release of the big data results revealed new trends in the industry: the connotation of quality is deeper and the extension of quality is broader. According to big data, searches for comprehensive brands, customized brands, and single-product brands in the furniture industry brand market in 2016 increased by 23.7%, 23.4%, and 45.5%, respectively. Regardless of whether they were born in the 70s, 80s or 90s, the search volume for brands The attention of is relatively prominent, and the search volume of keywords such as 'brand rankings' is not small. Some citizens said,

Most of the furniture is durable goods, and value price is very important. Choosing a good brand means that the quality is more secure. With the rapid development of the Internet, it is more convenient for consumers to obtain information. From the perspective of search behavior, furniture consumers will take the initiative to learn more about the brand, material, style and other information before buying, and get more involved in product quality. Identification and quality awareness continue to increase, which requires companies to pay attention to product quality and build a trump card. Industry insiders pointed out that the furniture industry is currently at a key point of transformation and upgrading. Through the collection and application of big data to open up communication channels between the industry and consumers, it will help promote the entire industry to pay more attention to design and market volume. Basic research, guided by consumer demand, improves quality and efficiency, and truly realizes industrial transformation. In terms of furniture materials, particleboard has good processing performance and is currently used in a wide range. With a percentage of 37.8%, it has become the most concerned furniture material by consumers; in addition, with the advantages of solidity, moisture resistance, and 'zero formaldehyde releaseIn recent years, the board has also begun to attract consumers' attention, accounting for 18.4%, and has an upward trend year by year. Moreover, with the main push of strong brands such as Ding Pei Whole House Customization in the industry, people's awareness of the material has continued to increase, and the attention of Hexiang Board has increased year by year, which shows the importance of product environmental protection to consumers.

 　　 In the purchase model, the threshold is limited to customization. 42.6% of consumers prefer partial customization; the whole house customization mode accounts for 26.1%. Although it has not become mainstream, the keyword 'whole house customization' is on Baidu The overall search index has reached 850, and has shown a rapid upward trend since 2015. It can be predicted that as consumers' awareness of whole-house customization continues to increase, this model will be further popularized and usher in better development.

 　　 As far as the factors that affect consumers' purchase of furniture are concerned, the price factor, accounting for 22%, has become the biggest factor affecting consumers' purchase. It can be seen that most consumers prefer to consume from the actual economic situation, and the price/performance ratio is still The main weight of the purchase. Source: Jiuzheng Building Materials Network