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Chinese e-commerce has won many fans in Poland
In 2017, Pavel bought a motorcycle. After hearing about AliExpress, the Chinese e-commerce platform, he clicked the mouse and spent more than 50 euros to equip his car with brake lights, rearview mirrors and other spare parts, and also bought a beautiful piece for himself. Motorcycle jacket. Polish student Zosia bought a box of 50 grams of scar removal cream on AliExpress at a very cheap price, and saw the effect a few days later, 'better than other scar removal creams I have usedOrdered more than 10 boxes. Karolina, who lives in Warsaw, orders Christmas decorations, tableware bags, kitchen accessories, children's toys and clothes on AliExpress, and receives several packages every week. Nowadays, opening the AliExpress website and browsing the reviews of other buyers has become the daily life of many young Polish people. AliExpress is a cross-border export platform under Alibaba. Since its launch in April 2010, it has attracted more than 100 million consumers worldwide. AliExpress is also the third largest e-commerce platform in Poland. According to a study by Internet data service provider PBI/Gemius, in 2017, a total of 5 million Poles made purchases on AliExpress, and the annual growth rate of users exceeded 66.6%. Data from the site traffic monitoring website Alexa shows that, on average, Polish users of AliExpress visit more than 11 pages on the site every day, which surpasses Allegro, the leader in the Polish e-commerce market. How did AliExpress successfully attract Polish online shoppers? The first is the price advantage. The prices of commodities on AliExpress are on average 50% lower than other e-commerce platforms. For example, the price of a smartphone is as low as 80 euros, and the website also offers some discounts from time to time, and can deliver free shipping; secondly, there is a complete range of products. Many products are only available on AliExpress. Third, there are multiple payment methods. Buyers can choose online bank transfer, PayPal or Alipay system to pay. Several Polish friends told reporters that what AliExpress satisfies them most is the 'heart-to-heart' service. Each product has a detailed text description and clear detailed pictures. If the goods are not delivered to the buyer, or the goods look different from the online pictures, the buyer can request a full refund. Recently, AliExpress began to support PayU, the online payment system used by Poles, and its Polish version of the website is also being further improved. A Polish business website published a special article introducing Alibaba. A subtitle of the article was 'Brand New China on the Horizon'. The article stated that the success of Alibaba Group, including AliExpress, demonstrated the vitality of the Chinese economy and Important changes are taking place in China. In terms of products, brands and solutions, Chinese people have more choices than Europeans. 'From the perspective of commercial websites, China as a whole is ahead of us in this era.' Patrizia Sass-Stanishevska, president of the Polish Chamber of Electronic Economy, said that the increasing popularity of Chinese e-commerce platforms in Poland should be seen as a factor to stimulate the Polish market. Polish companies should also think about the development of online markets and the digital economy on a cross-border basis, and gain customers abroad. Patricia Pendrakowska, director of the Polish Center for Asian Studies, said that under the “Belt and Road” initiative, the development of e-commerce can promote rail transport between Poland and China and achieve a win-win situation. data from market research agency Statista shows that by 2022, Poland's e-commerce revenue will reach 11.709 billion US dollars, of which only about 10% are transactions with foreign sellers, far below the EU average of 30%. It can be seen that the Polish e-commerce market has broad room for development. Chinese companies have taken the lead and are in urgent need of deepening the market so that Polish online shoppers can more easily buy more high-quality and inexpensive Chinese products, and further promote the rapid development of business relations between China and Poland. Information source: Sina.com
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