Experience first, buy later

Some people say that smart homes will usher in the spring of 2018. Smart stores, smart stores, smart robots... these words frequently appear in the news of home stores in 2018. It seems that home stores without these elements will be out of date. As a result, home furnishing stores in Beijing set off a round of smart upgrades and spatial restructuring. How intelligent is the transformation of home furnishing stores? What can consumers experience?　　Intelligent to create convenient shopping　　Under the background of expanding coverage of science and technology, with the younger generation of home shopping groups, home shopping methods are also undergoing rapid changes. In 2018, the smart renovation of home furnishing stores has become popular. In March of this year, Bu0026Q pushed smart stores in Beijing, breaking its original warehouse store model, and vigorously creating new retail home shopping venues. It is understood that the core of Bu0026T’s transformation is to apply facial recognition, AR, VR and other technologies to Bu0026T.

home's new retail home smart store creates an interesting shopping environment for consumers, dynamics abstract home design, simple and boring furniture objects, and uses VR equipment to experience the home, turning the abstract into concrete; and Previously, shopping guides were required to use promotional color pages to explain product performance. Through tactile simulation, consumers could perceive themselves and differentiate products. At the beginning of April, Chengwaicheng also announced that it would be upgraded to an intelligent home furnishing store to build a first-class home experience hall. According to reports, in the future, Waicheng will introduce robotic equipment and intelligent guidance systems. The robot has an active reception function. Consumers can touch the electronic screen to have a voice conversation with the robot, obtain the latest sales promotion information, find the merchant information, and connect the information in the robot to the mobile phone APP. As the flagship brand of custom home furnishings, Sophia Whole House Custom has reached a strategic cooperation with Alibaba for new retail smart stores. Sophia's first new retail smart store officially opened on April 12th in the North Fourth Ring Store of Jiao Ran. It is understood that the Sophia Smart Store has solved the pain points of the large volume of goods in the home improvement industry, and limited store display space and scene matching (color and size). It uses advanced equipment such as smart devices and digital equipment to drive data and scene emotions. The value of the scene is shaped to convey the drive, the intelligent human-computer interaction is used to experience the drive, and more new technical means are used to build virtual and real scenes. Customers interact highly with products through stores. Through various smart shopping terminals, iPad, shopping guide screens, interactive large screens, and smart pos, consumers can experience panoramic model rooms, cloud products, personalized recommendations, interactive game experiences, etc. in the store. Face and mobile phone numbers interact with products in the store. Through 360-degree panoramic design display and product 3D effect display, you can check basic product information and related product collocation. Watch the promotional video on the interactive screen to understand the content of the activities in the store. At the same time, you can learn more about the real cases and evaluations of the brand and other customers, so that consumers can quickly and conveniently obtain product information.　　Experiential consumption is favored　　Whether it is integrating smart technology into home products or turning home stores into smart shopping venues, the starting point is to cater to consumers’ shopping needs. Due to the consumption characteristics of household products-large amounts and non-fast consumption, experiential consumption is particularly important, and this has also become the direction of the efforts of various household enterprises. In March of this year, Zhiranzhijia opened the Polele Children’s Park in Beijing’s Lize Store. On the original basis, it added technologies and facilities such as the Internet of Things, AR and VR, which can realize a smart playground with multimedia interaction. In the future, this form of putting children's entertainment in home stores will achieve chain expansion in Jiaranzhijia. In fact, in recent years, Ranzhijia has been on the road of diversified development. It has expanded to life services, sports and fitness, elderly care industry, digital intelligence and other business formats around home consumption to promote experiential consumption and increase consumer stickiness. In terms of shopping experience, Red Star Macalline has been constantly innovating, upgrading shopping models, and developing smart home furnishing stores. At the end of last year, Jimei Lugou Bridge Store introduced restaurants, cinemas, KTVs, gyms, children's playgrounds, etc., to develop diversified experience services. Of course, in addition to home furnishing stores, home furnishing companies are also advancing experiential services in a variety of ways in order to win the hearts of consumers, such as first experience and then purchase, cloud design, etc. Source: Beijing Morning Post