[Focus on price chaos of 315] The price system of sanitary products is chaotic and opaque

Just go out to the home improvement market and you will see that various businesses are launching a variety of promotional methods, such as limited quantities of ultra-low prices, matching packages, and cash rebates. Some of these attractive promotional methods make it difficult for consumers to distinguish between good and bad. In this regard, industry insiders remind consumers not to buy blindly and to be careful of the conspiracy behind the sanitary ware promotional discounts. The price is chaotic, you can give gifts at a discount. The price on each bathroom product is not the lowest price. Consumers can also bargain and ask for gifts. The sales staff of bathroom products often say: 'Our products are imported from abroad, and there are national import standards. Those below this standard are unqualified.' So what kind of standard is qualified? A dealer It was revealed that ceramic sanitary ware is mainly divided into first-class and superior-class products, and the price of superior-class products is two to three times that of first-class products. Because of profit-driven, first-class products are regarded as first-class products when selling. The average consumer can't see the difference between first-class products and first-class products only on the surface. They can only rely on testing equipment or after a period of use. Identify it. Some dealers use the asymmetry of consumer information channels to deceive consumers with shoddy goods. When the product is discounted, first raise the plateau price 'this is 20% off, this is now the manufacturer's promotion is 40% offClearly marked prices are realistic, and I have to grind my lips to bargain with the sellers to make a fake, and I'm tired to think about it. In the market, most of the sanitary ware merchants are discounting, and the lowest is two to thirty percent off products. Is this really a discount or is it fooling consumers?

A salesperson said that the reason for the discount was that some samples were outdated, and some were flawed. The boss chose a discount method in order to avoid a backlog of goods, so that even if it was sold at a low price, it would not lose money. The salesperson of another bathroom said that some of their manufacturers’ styles have been discontinued, and the styles are outdated.

Manage inventory, discounts do not pressure funds. Some new products are on sale just now. A dealer told the truth: “Which is not selling discounts now, generally

A discount is required on the list price. Our 40% discount is actually to make consumers feel cheap, and our products can sell better. 'The sanitary ware price system is chaotic and opaque. Industry insiders say that high rebates do exist, and major well-known companies have even formed a complete rebate system to clearly mark the rebate limits for different types of tiles. You must know that ceramic tiles are used in the main decoration materials. The largest share of sales is currently the first-line brand’s ceramic tiles range from two to three hundred yuan per square meter to as many as 1,000 yuan. According to industry insiders, excluding tooling, 30% to 40% of the sales of ceramic tile companies are brought by designers. He came, and the major brand salesmen even confessed the designer as the 'God of Wealth.' As everyone knows, his behavior has violated the relevant regulations of the Anti-Unfair Competition Law.

Some people in the industry have stated that designers recommend “designated brands” of building materials to consumers and earn rebates have long been an unspoken rule in the industry. That is, designers recommend consumers to buy, and merchants give consumers preferential treatment. Send the rebate directly to the designer or call the designer's personal account. This kind of thing is endless. The price gap is due to the fact that the designer and the merchant have not discussed the price of the 'double reed'; secondly, the special price tag will be removed in advance by calling before the purchase; finally, the high volume of sanitary products has the highest rebate, which is a beautiful lie. . The reason why high rebates often occur in the sanitary ware industry is that a very important source lies in the opaque pricing of products in the sanitary ware industry, which brings broad operating space for rebates. Moreover, the hype in the market is still mixed with fish and dragons to disrupt the order in the market. The sanitary ware industry needs to provide a stable price system. If consumers buy 100,000 yuan, they will spend an extra 10,000 yuan. For this reason, large consumers should still choose branded sanitary products, so that the quality of the purchased products is guaranteed, even if The prices of products sold in small shops are cheaper, so it is difficult to guarantee that the price of products of the same quality can be less than 10,000 yuan. For this reason, consumers must realize the plan.

Nowadays, in the face of price fluctuations in the sanitary ware market, the entire sanitary ware industry urgently needs a stable market to develop better. The bubble-like discount activity has skyrocketed, and it takes a process for consumers to accept price increases; a sharp drop will also lead to a shrinking demand for consumers to hold money and wait and see. In this regard, for sanitary ware companies based on integrity and long-term management, the development path of the sanitary ware industry is worrisome.