Furniture sales of 905.6 billion last year, the competitive advantage of customized furniture is outstanding

The home furnishings sector is a durable consumer product of post-real estate, which is affected by the delayed sales cycle of real estate. Furniture manufacturing sales lag behind real estate sales for 5-24 months, with an average length of about 13 months.　　 From the beginning to the middle of 2016, the year-on-year growth rate of the sales area of u200bu200bcommercial housing increased rapidly, which played a certain leading role in the revenue growth of the furniture manufacturing industry. In 2017, the growth rate of commercial housing sales area began to slow down, and the growth rate was only 4.1% in February 2018, which was lower than the average growth rate over the years. In the future, only leaders in the home furnishing industry with the ability to bear pressure will be more likely to maintain a relatively stable growth trend in a weak market. China's furniture industry operating income According to the 'Furniture Industry Market Demand Forecast and Investment Strategic Planning Analysis Report' released by the Foresight Industry Research Institute, in 2017, enterprises above designated size in the furniture industry in my country achieved a main business income of 905.6 billion yuan, a year-on-year increase of 10.1%. Compared with the previous year, it decreased by 1.5 percentage points. In the past six years, the operating income of my country's furniture manufacturing industry has maintained a steady increase, but from 2013 to 2016, the growth rate of my country's furniture manufacturing operating income has declined year by year, but the growth rate unexpectedly rebounded in 2017, increasing by 0.5%.　　The number of enterprises above designated size in the furniture industry 　　 As of the end of 2017, my country's furniture industry above designated size reached 6000 enterprises, an increase of 39 compared with the previous year. At the same time, there were 608 loss-making enterprises, an increase of 108 over the same period last year, with a loss of 10.13%. The overall loss of China's furniture industry continues to increase. The total loss in 2017 has reached 2.25 billion yuan, an increase of 320 million yuan over the same period in 2016.　　Retail sales of furniture above designated size　　Affected by real estate, domestic furniture sales have slowed down. From January to April in 2018, the retail sales of furniture above designated size was 65.5 billion yuan, a year-on-year increase of 9.00%, and the growth rate decreased compared with the same period last year. Among them, the retail sales of furniture above designated size in April was 17.4 billion yuan, an increase of 8.10% year-on-year The growth rate was 13.90% in the same period last year. Despite being suppressed by real estate regulation, the growth of home retail sales remained basically the same as the growth of social consumption. Driven by multiple factors such as new urbanization, upgrading of household consumption, channel and category penetration, etc., it is believed that the mid- to long-term prosperity of the domestic home market is worry-free. The domestic furniture industry has a low degree of concentration, and the pattern of small companies in large industries is expected to be optimized. The household industry will gradually enter the branding era. The advantages of leading brands will be highlighted: furniture is durable consumer goods with high unit prices and long replacement cycles. Therefore, consumers are both Pay attention to product quality and product service, and under the logic of consumption upgrade, it gradually extends to the demand for product design, and brand furniture manufacturers have more advantages in quality, service and design. In terms of channels, the increase in the market share of c-end stores and the rapid increase in the market share of b-end real estate leaders will help increase the concentration of the furniture industry.　　The proportion of high-income groups has increased, and the high-end furniture market may usher in a peak　　The proportion of people in the middle class and above in my country is currently significantly lower than that of the United States and Japan. With the increase of domestic disposable income, the total amount of middle and high class will increase rapidly; according to the latest forecast, the proportion of China's middle class in the world will increase from 4% in 2009 by 9pct to 13% in 2020. The domestic population will become the main driving force for the upgrading of home consumption and promote the increase in demand for mid-to-high-end furniture.　　Customized furniture has an outstanding competitive advantage, and the penetration rate is expected to rise. 　　Compared with finished furniture and hand-made furniture, customized furniture has an outstanding competitive advantage. Compared with finished furniture, customized furniture has a high degree of personalization and high space utilization; compared with hand-made furniture, customized furniture is more secure in terms of quality and environmental protection. Because it can solve the pain points of consumers and meet the differentiated needs, the competitive advantage of customized furniture products is more prominent.