Home furnishing industry is not calm, how do sanitary ware companies strive

In recent years, the home building materials industry has been quite unstable, and the sanitary ware industry, as a part of it, has had a difficult development path. In the first half of the year, news of home furnishing companies going public and senior executives leaving from time to time, and the development of sanitary ware companies in e-commerce and intelligence has also been twists and turns. There is nothing wrong with following the trend, but it is difficult to stay in the forefront of the times. Sanitary ware companies need to work harder. In the first half of this year, the market competition is fierce. Listings are frequent and the turnover is frequent. In the first half of this year, many home furnishing companies such as Horace, Qumei, Shanghai Quanzhu, Fudeli Wood, Dongguan Nanxing, Ballance, Duohuai, Red Star Macalline, etc. Get together on the market. According to industry insiders, “Such a concentrated explosive listing is the first time in the home furnishing industry, and it also reflects the extremely fierce market competition environment.” Zou Mingxiao, a researcher in the building materials industry of CIC Consulting, said that the development speed of my country's home furnishing industry has grown from a high-speed to a medium-to-high speed. Many small companies have been eliminated due to the change. “On the other hand, almost all home furnishing companies with a certain brand awareness are working on the high-, middle- and low-end markets at the same time. The contradiction between product supply and demand is increasingly intensified, and at the same time the degree of homogeneity is high.” In addition. , Industry reshuffles and personnel changes occur frequently. It is understood that there has been a wave of executive resignations in the home building materials industry. In the first half of this year, Guangzhou Haolaike Creative Home Furnishing Co., Ltd. director and general manager Zhan Mianyang, company deputy general manager Su Yanxiu, first founder of Melody Huang Hui, Vice President Wang Xiaokang, Vice President of Homeland Group, and Vice President of Goodnight Home Furnishing Co., Ltd. Xie Zhi and others left one after another. Switching to Internet + e-commerce is the general trend Since the beginning of this year, in the context of the 'Internet +' policy, the sanitary ware industry has also blown the Internet. In order to seize the opportunity in the competition, many sanitary ware companies have begun to wade through water e-commerce. According to industry insiders, there are certain flaws in the 'Internet +' of sanitary ware companies. Bathroom e-commerce cannot allow consumers to experience products and services, and e-commerce brands are mixed, disrupting market order. Indeed, with the rapid development of the Internet, online shopping for household products such as sanitary ware has become a popular way of consumption. However, according to industry insiders, the current share of sales of sanitary products in e-commerce channels is still very small. “Currently, the profitability of bathroom e-commerce is still very difficult, and the traditional channels cannot be shaken in the short term.” The concept of smart home is very popular. The popularization of smart bathroom is difficult. Smart will become a major development trend in the traditional home industry, but the current smart home market share is still Very small. Senior industry insiders said that most of the current smart furniture concepts are too simple and there is too little market demand. 'Most smart products have not achieved true intelligence, they are still on a simple concept, and the price is high, and there is still a certain distance from mass consumption.' As far as the bathroom industry is concerned, although more and more brands are launching smart bathroom products Many, but still not mainstream. The person in charge of a sanitary ware brand said that 'the promotion and popularization of smart sanitary wares will take time.' Source: Jiuzheng Building Materials Network