How sanitary ware companies reverse the market and seize breakthrough opportunities

With the fierce competition in the sanitary ware market, sanitary ware companies have made unique moves to compete for the market, but the building of brand competitiveness cannot be ignored. Therefore, in the field of brand marketing, in order to build a strong brand with high visibility and loyalty, sanitary ware companies also need to work hard on the 'pain points' and 'itch points' of consumers and their own 'selling points'. Identify consumers' 'pain points' and the two meanings of pain points: First, the problems, entanglements and complaints encountered by consumers in normal life. If such things are not resolved, consumers will feel uncomfortable and even painful. ; Second, the 'pain points' created by enterprises for pain point marketing, make consumers feel that if they don't buy the products and services, there will be a kind of 'painTherefore, what sanitary ware companies have to do is: 1. Find the pain points that consumers face in their daily lives, and then launch targeted products based on these pain points, and then inform the world and tell consumers: 'I can help you solve them.' This problem, if you are faced with this problem, come and buy my product!' Second, create the 'pain' of 'you can't have both fish and bear's paw' for consumers, so that it is easy to use, environmentally friendly, low-priced, and people do not have it. Such advantages tell consumers: “I have products and services that are not available elsewhere. If you don’t buy it, you will really regret it.” If the pain point is a problem that consumers must solve, it is logical and measurable. point. The itchy point is that consumers don’t necessarily have to, but what they want very much is beyond logic. As the saying goes, if you want a consumer to pay, you must have the emotion and desire to 'want' to pay, so that he can feel itchy when he listens to your product, especially yearning. mood. Therefore, if the brands and products of sanitary ware companies can arouse consumers' interest, give people a better emotional and psychological satisfaction, and stimulate consumers' itchy points, then it will naturally reap the fruits of marketing. Shaping the “selling point” of a brand product. Selling point refers to the unprecedented and distinctive features and characteristics of the product. It can be an innate feature of the product, or it can be planned by the imagination and creativity of the marketing planner. Characteristics. Many selling points cannot be discovered immediately by consumers, so it is necessary to shape or promote the selling points through marketing planning. Only the selling points that are successfully formed can be lethal, impress people in an instant, and bring performance to the enterprise. In today's era, brand has become the key to the survival and development of sanitary ware companies, and brand marketing also has extraordinary significance. The three keywords of pain, itching, and selling cannot be avoided in the field of brand marketing. Therefore, sanitary ware companies want to stand out in the fierce market competition, win over more consumers, and use the 'selling points' of their products to directly hit the 'pain points' and 'itch points' of consumers. All in all, in the fierce market competition, sanitary ware companies can find the 'pain points' of consumers, stimulate the 'itch points' of consumers, and shape the 'selling points' of consumers in order to stand out among them. Source: Sanitary Headlines