How to break through the overcapacity in the bathroom industry and the lack of technological innovation

Judging from the development of the home furnishing industry in the past year and the development momentum of the home furnishing industry in the first half of the year, the overall market environment is relatively low, and the development momentum of the building materials and home furnishing market is not optimistic by the industry.　　 As an important part of household products, the sanitary ware industry has more high-end consumer market demand, but the growth of market innovative products cannot meet the market demand. Sanitary ware companies should see the current situation clearly. In this large wave of market, they cannot be alone.　　 The previously released 'China Building Materials and Home Furnishing Industry Development Report' shows that in the context of the new economic normal, the overall performance of 71 listed building materials and home furnishing companies last year showed a phenomenon of 'increasing revenue but not profit　　As one of the most market-oriented and most competitive industries, due to the low entry barrier, the current building materials and home furnishing industry is dominated by small and medium-sized enterprises. Among them, the sanitary ware industry is dominated by small and medium-sized enterprises, which makes the survival time of most small and medium-sized sanitary ware enterprises not long. The large number of enterprises and the small average scale bring the development status of my country's building materials and home furnishing industry to the low industrial concentration, which indirectly This has led to disorderly competition in the industry. In addition, the low industrial concentration also indirectly leads to the prominent problem of overcapacity in the sanitary ware industry, which is mainly manifested as: unreasonable product structure, more low-end products, fewer high-end products, and a certain gap in product quality stability compared with developed countries. , Products with low energy consumption, low emissions and high value-added have not yet become the mainstay. The main problems in the development of the sanitary ware industry are the lack of technological innovation capabilities. The output value of strategic emerging industries accounts for only 10% of the total industry, and the development is slow; insufficient informatization innovation and low informatization level of small and micro enterprises; too many departments and difficulty in coordination Large, lack of specialized industry authorities, etc.　　 In order to solve the above problems, the home furnishing industry has several breakthrough directions in the future: 　　 First, under the promotion of the national housing industrialization policy, overall home furnishing is a major trend. Enterprises should extend the industrial chain and occupy as much of the high-end of the industrial chain as possible, and transform from a pure raw material supplier to an overall, system solution provider; 　　 Second, as the country implements the green building action plan, enterprises should seize the opportunity to increase The Ru0026D, production, and sales of green building materials have promoted the transformation of the home furnishing industry to 'green'; 　　 Third, under the new normal, the role of the service industry will become more prominent, and the miniaturization, intelligence, and specialization of production and manufacturing will become the new industry development. Therefore, intelligence, service, and personalization should become the key points for the future development of enterprises; 　　 Fourth, the entire home furnishing industry is still in a state of free competition, and the industry concentration is low. With the entry of capital in the future, industrial integration will accelerate , Home decoration will achieve integrated development.