Integrated bathroom is rapidly rising

Nowadays, for the cleanliness and beauty of their homes, many consumers generally choose integral sanitary ware when choosing sanitary ware. The emergence of the integral bathroom has accelerated the integration of bathroom products and the further development of the bathroom industry, while also saving consumers time and energy for decoration. Its emergence means that consumers no longer need to run around for toilets, basins, mirrors, bathtubs, etc., as long as they are optimistic about the design and price, they can easily own a set of their own integrated bathroom. Therefore, major sanitary ware companies need to strengthen industry integration, abandon the previous extensive development methods, and take industrial intensive development to optimize the industrial structure to maintain the healthy and healthy development of the industry.

The overall bathroom market has huge potential

With the gradual development of bathroom design, the “integrated bathroom” with a full set of solutions is attracting attention from the industry and consumers, and they are occupying the bathroom market. Gradually speeded up the pace. People have a new interpretation of the concept of the overall bathroom. The overall bathroom, namely sanitary ware, bathroom furniture, bath screen, bathtub, faucet, shower, ceramic tile accessories and other individual product designs are integrated into a unified overall environment, which is the overall solution for the family bathroom space.

According to estimates by industry insiders, in the next 5 years, the market space for the “overall kitchen and bathroom” will reach more than 40 billion yuan. The market space is expected to reach 100 billion yuan. As major brands intervene in all aspects of the kitchen and bathroom, integrate resources, quickly become stronger and bigger, meet consumers' 'integrated' demand for kitchen and bathroom consumption, and narrow the distance between products and consumers, and become an overall kitchen The main direction of health enterprise development.

Integrated sanitary ware is favored by consumers

With the continuous progress and development of society, consumers' awareness of the need for integrated sanitary ware is gradually increasing. With the outbreak of sales promotion and price wars, 'integrated' sanitary ware will become an important factor affecting consumers' differentiated choices. Through market research, it is not difficult to find that some brand sanitary ware companies have gradually developed their products in the direction of 'diversification' of product styles and 'integration' of hardware kitchens and bathrooms. The brand has developed from a company that only made bathroom tiles to a full range of hardware and bathroom products. There are also those that focus on making toilets. Now they have sanitary ware, bathroom furniture, bathtubs, bathroom, faucets, showers, tile accessories, etc. Complete product line.

Integral sanitary ware is gradually favored by the market with its breakthrough advantages: 'prevent leakage, firm and reliable structure, easy installation, integrated drainage and sewage'. Although consumers still hold a wait-and-see attitude towards the overall bathroom, the existence of this phenomenon is inevitable and reasonable. It takes time and process for new things to replace old things. According to the 150 law: a customer’s ideas, thinking, and consumption behavior patterns will affect the surrounding 150 people, and this influence is fission-type expansion. It is estimated that within 5 years, the overall bathroom will be sought after by more than 90% of consumers.

Intelligent bathroom products are gradually popularizing in the market. In the market, energy-saving sanitary products such as sensor faucets and sanitary products used in the decoration of star-rated hotels, large shopping malls, and villas have gradually entered the homes of ordinary people and popularized the market with a civilian attitude. The function and form have reached a certain level, and the price has been lowered to between 500 and 1,000 yuan, which ordinary families can afford, and the market prospects are gradually becoming clearer.

Whether sanitary products are 'energy-saving' has become a matter of concern to customers. In addition to water consumption, customers still have blind spots in more specific information such as hedging rate, washing distance, and deodorization. From a market perspective, consumers believe that the energy-saving concept of 'the toilet with less water consumption is better' is still the mindset of consumers buying sanitary products. In various promotional activities, mainstream 'energy-saving' sanitary products are promoted* *For performance. The concept of 'intelligence' is gradually popularized. Nowadays, intelligent sanitary products are available. The price of such products in the market ranges from 3,500 yuan to more than 100,000 yuan. Among the smart sanitary ware, the induction sanitary ware products must be mentioned. They have been recognized by many consumers, and have even become popular in large shopping malls, such as (sensor faucet), (smart thermostat bathtub), (smart toilet) And other smart bathroom products) and so on.