'Intelligence' leads a new round of reforms in the sanitary ware industry

Sanitary ware products generally refer to products used in family bathrooms, including bathtubs, toilets, faucets, showers, wash basins, etc.

Toilet is an important aspect of home decoration, and the selection of sanitary ware products is very important to the comfort of the home. Nowadays, sanitary ware products are not only used to solve daily personal hygiene problems, but also to provide a good and suitable living space, as well as a convenient and environmentally friendly use experience.

Frost u0026 Sullivan (hereinafter referred to as 'Sullivan') **new research report 'China Sanitary Ware Product Market Overview' pointed out that China’s annual residential sales volume increased from 8.82 million units in 2010 Increased to 10.58 million sets in 2015. As household necessities sanitary ware products, their market sales have also increased closely following the development of the real estate market, but at the same time, market competition is extremely fierce, which also makes the industry face huge challenges and pressures.

The mid-to-high-end product market is more favored by consumers

As household durable consumer goods, sanitary ware products have a long service life. And generally, the size and specifications of sanitary ware products should be determined at the beginning of decoration design, and interfaces should be reserved for concealed projects during decoration. Afterwards, they need to be installed by professionals and integrated with the decoration, so replace sanitary ware such as toilets and bathtub Time-consuming and laborious, and it is very likely to cause damage to the interior decoration, and even need to be refurbished. Therefore, with the improvement of people's living standards, more and more consumers begin to pay attention to high-quality, easy-to-clean, comfortable, durable, practical, and environmentally friendly sanitary ware products. There are also many requirements for the function and quality of sanitary ware products:

Ceramic sanitary ware has always been the first choice of most consumers, but as the post-80s and 90s groups gradually become the main consumers in the market , Its style requirements for home decoration are more diversified and personalized. Therefore, sanitary ware products using stainless steel, metal, wood, glass and other materials have also been launched. In addition, new materials with antibacterial, moisture-proof, anti-corrosion, high-temperature resistance, and easy-to-clean functions are also attracting attention.

In terms of environmental protection, industry regulatory authorities have continuously improved the standards for green production. At the same time, consumers have also paid more attention to the environmental protection of products, including the environmental protection and recycling of product raw materials, energy conservation during product use, Water-saving capacity and other aspects. And manufacturers continue to seek breakthroughs in material technology, functional design, production technology, etc., to promote the application of technologies such as nano-antibacterial ceramics.

With the promotion and application of intelligence in all walks of life, consumers are also full of interest in the intelligence and versatility of sanitary ware products. In terms of intelligence, the automatic adjustment of water temperature, water volume, preheating and heating time, etc., in order to achieve the purpose of energy saving, water saving, safety and comfort; the intelligence of inductive switches provides a better user experience; and versatility Including: entertainment functions, such as bathtubs with sound, touch screen; health functions: massage bathtubs, steam rooms, etc.; and toilets suitable for different architectural designs, with rotary flushing, silent, diagonal, straight-down, Different flushing functions such as siphon type and jet type.

The intelligent development of sanitary ware will promote the systematization and integration of decoration

The application of Internet of Things and Internet technology will continuously improve the interaction and linkage between sanitary ware products . And 'intelligence' will also enable manufacturers to develop from the design and production of individual products to the development of the overall bathroom system: seeking to coordinate and unify not only the overall appearance design style of the bathroom, but also the manual operation separately, to The intelligent operation of the system provides consumers with a convenient and comfortable experience.

The design and development of the overall bathroom system in the future will promote the reform of the construction and decoration industry. The integral bathroom system will be installed by professionals during the construction process or during decoration, to avoid the current leakage of water and electricity caused by the unqualified waterproof layer during the decoration. In addition, the different requirements of different consumers for the home environment will also promote the personalized customization of systematic sanitary products.

Sullivan Global Partner, Vice President of Global Market Strategic Planning and President of Greater China, Dr. Wang Xin pointed out that environmental protection is one of the important development trends of sanitary ware products. Intelligent systems that can determine the amount of water based on usage conditions; as well as water circulation systems that filter, disinfect, and store part of household water, and then recycle them, will help consumers use water scientifically and save valuable water resources. At the same time, sanitation is also the key to bathroom products, and the automatic disinfection and sterilization function of bathroom products is also very important. In addition, in terms of design, the multifunctional integrated bathroom that saves space for small apartments will also attract a large number of consumers. The increasing maturity of 3D printing technology will also bring innovation to the production process and promote product integration and personalized appearance design.