Internet home improvement customization, real demand or fake demand?

'Customization' has been occupying the position of high-frequency vocabulary in the home furnishing industry two years ago. The whole house customization that first emerged from the fields of home improvement and overall furniture has now been vertically subdivided into various fields. Customization requires tailor-made clothing. In the field of personalized home furnishing, but recently, industry branches such as cabinets, sanitary wares, and mature modularization have also begun to show signs of 'customization'. Are these customizations real or pseudo-needs, and whether they can truly solve consumption? The problem of the consumer, this needs to be tested by the market. 　　 cabinets open up the young people’s market, and Internet customization has become a hot topic. The Internet’s influence on the home furnishing industry continues to ferment, and it was once regarded as the carrier of young people’s consumption habits. The Internet has penetrated into modern life. As an economic model, the Internet has successfully realized the transformation of sales and information data, and has broken the boundaries between regions. The furniture customization industry once had obvious geographical boundaries and required on-site experience. 　　 There was once a rise in the home furnishing industry. The O2O model that relies on the Internet, but after the development of this model in the past period of time, it has been found that not every category is suitable for the e-commerce model. There are many household categories, and the database is difficult to be large and comprehensive, and it is relatively expensive. Financial and material resources have also increased, and many companies have fallen into trouble. 'Although the development of home furnishing O2O has been bumpy, and only some businesses have developed, they have given home consumers an education on Internet consumption patterns. In short, everyone realizes that Internet access is actually possible. Buy furniture. 'Feng Wei, a home furnishing Internet promotion practitioner, analyzes that he believes that this provides a good foundation for a series of customizations that will appear in the later period. 　　 Cabinets, sanitary ware and other products are easier to modularize and systemize than other household categories, and are actually suitable for the advancement of the Internet. , But in the past, Internet-style sales were basically isolated, and Internet customization was even more difficult to talk about. On the one hand, cabinet products are not convenient for long-distance transportation; on the other hand, it is difficult to realize online sales for large-scale products, and there are some products. It is for cooperative merchants, so most cabinet companies directly choose to ignore the existence of the Internet and continue to choose the traditional sales model for business. However, with the development of social economy, the shortcomings of the solidified traditional sales model have gradually emerged, such as sales Channel expansion is difficult, product promotion methods are outdated, unable to keep up with the pace of development of the times, and difficult to meet the needs of young consumers.　　Customized ideas can make the Internet a development tool for products such as cabinets and bathroom products. The customized development of cabinets is a major issue in the cabinet industry. This trend is closely related to the younger consumer market and the escalating consumer demand. The young generation is growing rapidly, and its purchasing power is developing very fast compared to before. The proportion of 25-35-year-old consumers in the home furnishing industry continues to increase. This generation of young Consumer groups have stronger requirements for individualization and hope that the styles of their homes are diversified. For cabinets and bathrooms that were originally positioned as functional products, they not only pay attention to their functional needs, but also pay attention to the needs of beautiful decoration and individuality. And the finished cabinets Because the design of products is relatively standardized and popular, it is difficult to meet the individual needs of consumers. Therefore, customized home furnishing has become the biggest beneficiary of the rejuvenation of the home consumer group. 　　 On the other hand, such young consumers have long been accustomed to life in the Internet environment. Therefore, in order to win the favor of young consumers, brands such as cabinets and bathroom have to pay attention to this demand.　　 For example, IKEA cabinets began to use computer data modelling for many years ago, and consumers can even sketch cabinet kitchens themselves through the Internet. After the layout is generated, you can place an order directly in the store, which can be regarded as a good attempt. Nowadays, it is not only online customization, but even more three-dimensional and more visually displayed displays after customization, such as the introduction of VR technology into the home In the industry, after the kitchen and bathroom are customized, you can experience the overall effect through VR immersion, which can be said to provide a good choice for the future development of Internet customization. 　　 Internet customization or should be modularized and systematic. In fact, 'customization' has appeared since Since then, there have been controversies. The most direct thing is that customization is a pseudo-need. It is because of the unreasonable upstream real estate design that led to the rise of customization. Whether the problem should be solved is the home furnishing enterprise or the upstream real estate housing structure. This is a discussion. The most intense. There is no doubt that the trend of hardcover in real estate is developing, so does customization still make sense in the future? 　　 'The so-called customization should not be done in detail, but should be carried out under a certain degree of modularity to improve the convenience of consumer autonomy. Lowering the threshold is the meaning of Internet customization. 'Senior cabinet designer Jiang Yan believes that at present, consumers go to the store for consumption, the huge expenditure in physical stores, and the way of display is not better than that of ten years ago. In fact, a large part of these customization processes can be completed on the Internet. Modularization and systematization make it easier for consumers to customize via the Internet, and customization should be performed under certain standards. Jiang Yan believes that customization without a standard is actually not conducive to the development of the industry, which is equivalent to breaking up the whole game. The connection between upstream and downstream will also cause waste due to the lack of standard customization, which will greatly increase communication costs. Source: Southern Metropolis Daily