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It may not strike many people, but the sales counter
In a clothing shop, it is of course important to have proper retail clothing display systems. This reveals the fashion of the clothes in your shop and helps appeal to the eye of the right customer. This way, the customers are enticed to feeling that they ought to take a look at the entire collection in your store. They also help the items stay organized well and free up floor space. Convenient display systems also add value to the products and add to the good impression for the customer.
Retail clothing display systems apart, the point-of-sale or point-of-purchase displays, as countertop displays, also play a very important part in driving sales. These displays, when strategically placed, can draw browsing interest and eventually generate impulse purchases while the customer is waiting in line. However, these countertop displays should be neat and well lit, so that it attracts the customer's attention. The brochures or fliers should be displayed appropriately, instead of just being heaped on the counter.
If you are planning to put up point-of-purchase displays for a sale, you can set up cardboard easel displays as they are very good for short term promotions and can be stored away and reused for repeat sales or seasons. They are also comparatively cheap if you want to have your own graphics printed on them and they tend to attract the youngsters at clothes shops. However, if you are planning on year-long displays, then you have to choose something more robust, like wood, for example.
Point-of-purchase or countertop displays can be also used to increase product awareness. They may display information about the advantages of a particular product or brand or point out details of it that may arouse the desire in the customer to buy it. The original idea behind countertop displays was to trigger extra purchases at check out. But if you are able to create a great display of your apparel, it will also help you increase the interest of your customer to browse through your products. In turn leading them into buying your products, that's the magic of countertop retail displays.
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