'Lack of innovation' into resistance to bathroom mergers and acquisitions to improve efficiency

Recently, the most innovative design works selected by the German Design Council were released. It is reported that the award-winning products will be displayed at the International Home Fair in Cologne, Germany, from January 13 to 19, 2014. In addition, we have to compete for the best bathtub in 2014. 'Innovation' has always been the focus of discussion in the sanitary ware industry. The development of China's sanitary ware has not been recognized internationally for decades, and the lack of 'innovation' is the greatest resistance.

Counterfeit rampant enterprise development is frustrated

In recent years, the sanitary ware industry has begun to develop towards product specialization and branding. However, the competition in China's sanitary ware industry is mainly expressed as a market competition between local brands and foreign brands. Despite the large number of domestic sanitary ware brands, no company in the domestic sanitary ware market has a 10% market share. The high-end sanitary ware market is almost monopolized by foreign brands. The root of all this is nothing more than two words: Shanzhai.

At present, patent infringement in the sanitary ware industry in my country is very common. Once a company launches new products and technologies, some production companies with relatively backward equipment and processes will use unqualified raw materials to produce 'cottage versions'. With the emergence of emptiness, most domestic small and medium-sized enterprises are struggling because they are caught in the copycat turmoil.

Product innovation, shaping the brand to win the market

Under this current situation, many companies have begun to reflect and use their own innovative designs to make a bloody road. This year, many sanitary ware companies began to develop new products on their own: bathroom cabinets that integrate washing, dressing, and storage functions, 'blue and white porcelain toiletsProducts have appeared one after another, and the products are becoming more and more diversified, which is refreshing.

The appearance of these innovative sanitary ware products has made up for the blank market of domestic sanitary ware independent innovation to a certain extent, and also brought a satisfactory explanation to consumers. Understanding the psychology, life and usage habits of domestic consumers and making fashionable sanitary products suitable for Chinese people should be a question worthy of consideration for sanitary ware manufacturers when shaping their brands.

Innovative model mergers and reorganizations to improve efficiency

In the opinion of industry experts, the third stage of the development of the building and sanitary ceramics industry must focus on three key points: improving technological innovation goals and innovating technologies Research and development model; standard innovation, policy innovation; speed up mergers and acquisitions and energy conservation and environmental protection.

Take the scale of the industry as an example. It is reported that the output of the top 10 ceramic tile companies is less than 1/10 of the total volume of the industry, and the industry concentration is very low. At the national level, multiple ministries and commissions are jointly promoting mergers and reorganizations, and the China Building Materials Federation is also advancing the implementation rules. Mergers and reorganizations are an important part of the industry's accelerated development and the key to improving efficiency.