Large development space for the elderly home market

Many consumers who decorate houses for their parents have found that there are many building materials for children on the market, but it is difficult to find building materials for the elderly. Some cork floors, smart toilets, smart bathtubs, and functional mattresses are also called Suitable for the elderly, but there are no products tailored to the elderly. China is one of the developing countries that entered the aging society earlier, but the products specifically launched for the elderly in the home market are still in their infancy. At the same time, the elderly also have many ways to buy home. How do furniture dealers and building materials dealers view this market? What kind of household products do senior citizens need? This week, a reporter from the Beijing Morning Post conducted an investigation.

The development of elderly furniture needs to be guided correctly

Nowadays, in the current marketing segmentation, the internal settings of home furnishing stores are becoming more and more detailed and considerate. Some furniture is suitable for small or large apartments according to the characteristics of the apartment type, and some are classified into children's furniture, single youth furniture and furniture for couples according to age... However, when the reporter visited the major home furnishing stores in Beijing, they found that, except for some rattan chairs , The rocking chair has a sign that is suitable for the elderly, and there is almost no furniture specially set for the elderly. At present, the well-made furniture on the market only roughly classifies the products according to their softness and hardness, and there are no tailor-made facilities for the elderly. Whether the products are suitable for the elderly cannot be taken care of.

As to why there are no furniture manufacturers developing special furniture for the elderly, Zhu Guangyu, vice president of Peugeot Furniture Marketing, told the reporter of Beijing Morning News that this situation is related to the living situation in China: 'Why are there special furniture for the elderly abroad? ?Because the housing problem in foreign countries is easier to solve, the price of the house is relatively low, the cost for buying a house is relatively reduced, and the living area has been increased. In this case, the elderly will care about the problem of furniture. And In our country, after spending a lot of money on housing, many elderly people think that they have to save a little on furniture, and furniture that adults can use is enough. If you encounter disabled elderly people, many simply use a medical Beds have replaced everything. From the perspective of furniture manufacturers, if the housing problem is not solved, there will not be much market for elderly furniture.'

Zhu Changling, chairman of the China Furniture Association, said that most furniture manufacturers now only focus on grasping The psychology and preferences of young and impulsive consumers have ignored the consumption power of the elderly around them. In addition, the elderly's household products cannot quickly generate economic benefits, which also prevents many furniture manufacturers from developing. He believes that if this market is unearthed, it will open another profit door for furniture companies: 'The gap in the elderly home furnishing market is not because there is no demand, but the industry has not been properly guided.'

Building materials products should also be suitable for the elderly

Elderly people are different from children. Because of the lack of dexterity for cooking and legs, the elderly need not only suitable products for furniture, but also building materials such as bathroom and cabinets. Aspects also need fitness.

Data shows that the toilet can be described as the place with the highest safety risk in the home. Research data from the Centers for Disease Control and Prevention of the United States confirms that about 235,000 people in the United States are sent to emergency rooms each year in accidents in the toilet. In our country, the toilet is also a rescue location where emergency personnel ** often 'go in and out'. Therefore, sanitary products are best to be 'aged'. Ruan Jiaming, president of Kohler Sanitary Ware Asia Pacific, believes that many products in Chinese households are indistinguishable. He said that bathing is very dangerous for the elderly, so Kohler’s spaces from washbasin to bathtub to shower have many designs to meet the needs of the elderly. In addition, many sanitary ware brands such as Wrigley and Faenza have launched smart toilets. For elderly people, going to the toilet is very difficult, especially for the elderly with severe cardiovascular disease. When going to the toilet, bowing their heads and wiping or defecation is a potential hazard. The warm water flushing and warm air drying functions of the smart toilet make it more convenient and healthy for the elderly.