Talking about the obstacles in the development of bathroom manufacturers' brand

Talking about the obstacles in the development of bathroom manufacturers' brand

Release time: 2020-12-08 13:47:38; Update time: 2020/12/08 13:54:38; Article source:; Views: 398

　　 sanitary ware brand building is an important strategic goal in the development of an enterprise, and it is also the basis for the production and development of an enterprise. However, the development of the brand is definitely rugged. There will be countless 'blockers' on the road of development. This requires the leaders of our sanitary ware manufacturers to circumvent or knock down these 'blockers' to achieve the goal. Now let’s talk about our “blockers” on the road of the brand? I hope I can help you. The three major brand misunderstandings hinder the development of sanitary ware companies. These brands have one thing in common: Except for fast-moving consumer goods, they have been operating in the brand market for many years; they have a complete brand management module; brand building has also been integrated into the construction of corporate culture; The brand implements full-staff management, from brand positioning, profit model, channel strategy to marketing promotion, brand management, all have carried out phased strategic positioning and implementation specifications. In the domestic building materials industry, there are few such well-known brands. But in foreign countries, there are not a few well-known brands, including Vika, Noto, Rockdi, Aluk, Weili and so on. In fact, no business owner would say that he does not value brand building, but few really value it and take action. Many companies often go into brand misunderstandings due to insufficient brand awareness.　　One of the misunderstandings of the brand: the brand is to advertise.　　Many owners of building materials companies understand the role of the brand in this way. They often think that if a company wants to open up its reputation, build a brand, improve its reputation, and establish a position in the industry, it only needs to invest in advertising. Now the number of media has increased a lot, and the price has also risen, which means that the effect of advertising has been diluted. Companies can only set brand planning on advertising investment, and the limitations are too small. Public relations promotion, event-based hype, industry association activity participation, media relations maintenance, etc. must be increased investment, which is also the focus of brand development. In the building materials industry, branding, sales, and production are the 'troika' of enterprise development, and the boss of the enterprise is the commander. In most cases, the boss’s focus is on sales or production: sales go to production; production goes to sales. Only when sales can't go up will you think of paying attention to the brand. The facts show that: first-rate companies make brands; second-rate companies make products. In building materials companies, most companies are making products. A company's brand development must be paid attention to before it can develop.　　Brand misunderstanding 2: Brand is an excuse for poor sales performance　　The sales staff of building materials companies believe that if a company’s brand is well done, its reputation will be high, and there will be such and other honorary certifications. In the process of market sales, companies because their brand awareness is not as good as their opponents, so many projects are snatched away by opponents. Of course, the opponent's ability to take away the project is also dependent on his own ability. Many companies have a negative attitude towards brand promotion, believing that brand promotion will not necessarily surpass their opponents in sales.　　 In short, the most important thing for brand building is 'brand soulThe real famous brand should come out of market competition and be recognized by customers.

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