The 4th American Standard 'Dream Bathroom' Design Competition Six City Salon is about to kick off

With economic development and upgrading of consumption concepts, people's demand for sanitary products has far surpassed their functionality. They not only need to be 'easy to useExcellent bathroom design can create a comfortable and private space atmosphere, carry and reflect the style and taste of a family, and become an indispensable part of consumers' life aesthetics.

Six cities tour and face-to-face communication with big coffees

On August 31, 2018, the launching ceremony of the 4th American Standard 'Dream Bathroom' Design Contest cum The 2018 American Standard Art Design Exhibition was grandly held at the Shanghai Exhibition Center, officially kicking off the curtain of this year's American Standard Design Competition. From October to November 2018, the six national salons of the contest will be held in Wuhan, Shanghai, Shenzhen, Beijing, Chongqing, and Xi’an in turn. More than two hundred designers from all over the country will be invited to participate, and there will be more prestigious design studios. When Ka came to the scene in person, it was star-studded and masters gathered.

The national six-city salon tour event has a super guest lineup

In each salon, American Standard China joins hands with the big names to bring you more Angle original topics, enhance communication between designers from various regions and American Standard brands, and bring more enlightenment to the design industry. In the on-site face-to-face communication, designers can bring their submitted works to the site for communication and guidance. As part of the offline activities of the American Standard 'Dream Bathroom' Design Competition, this touring salon is not only a journey of inspiration for the new designers, but also a face-to-face exchange with international masters. It is a commendable learning and growth. opportunity.

The highlights of Wuhan’s first stop salon are exposed

The first stop of the American Standard Tour Salon will open in Wuhan on October 9th. American Standard China invites the founder/designer of Jihe Design Director Zhu Yong brought a wonderful speech on the theme of 'Design Code under Diversity-New Starting Point, Building Dreams in the Future'. As the executive director of the Wuhan Design Alliance Society and a senior architectural decoration designer, Mr. Zhu Yong has won numerous honors and has won numerous awards. After years of exploration in the field of design and art, Mr. Zhu Yong has a profound understanding of the project implementation of creating a new aesthetic point of view and fully integrating the inner quality of life. Research results. At the salon event, Mr. Zhu Yong will communicate with the designers his own insights about design and life over the years.

On-site guest: Zhu Yong, founder and design director of Jihe Design

This national salon tour event also specially invited Dr. Wang Yan, the founder of Jihe Design Join them as an academic host, adding an academic atmosphere to the salon.

Academic host: Wang Yan, founder of the design design / Ph.D. from Tsinghua University Academy of Fine Arts

The influence of the American Standard Design Competition continues to ferment

The American Standard 'Dream Bathroom' Design Competition is hosted by American Standard China, insisting on the method of 'training + selection' to help designers realize their dreams. Through the American Standard 'Dream Bathroom' design competition, more than a thousand outstanding design works have been born in the past four years. The competition focuses on the training of contestants. Through online and offline activities and training, participating designers can have in-depth contact with the industry, understand the market, sublimate design thinking, and create high-quality works that not only meet functional requirements, but also reflect the spirit of space. At this stage, the recruitment of the contest has entered the middle and late stages, and designers are sincerely invited to participate. In November, there will be a consumer voting for the top 100 works. Good inspiration is not only to be shown, but also to be loved!

The process of the 4th American Standard 'Dream Bathroom' Design Contest

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About the American Standard Competition:

For more information about the American Standard Competition, please follow

WeChat on the official website of the American Standard: American Standard China

About American Standard (China):

As an internationally renowned sanitary ware brand, American Standard has been carefully studying for a long time, and has been at the forefront of the industry in terms of kitchen and bathroom product innovation. American Standard set strict standards at the beginning of the brand establishment, and over time it has repeatedly scrutinized and improved, spreading a healthy, environmentally friendly, elegant and beautiful lifestyle to all parts of the world.

American Standard is affiliated to the Japanese LIXIL Group, a leading global construction product company, and its diligent goals are innovation, research, people-oriented, and improvement of people's living space. American Standard has more than 7,000 employees in Asia and has operations in more than 25 countries.

For more information, please contact:

Ms. Yu Jiayuan

American Standard China

Ms. Gao Xu

Shanghai Jincheng Hanlin Exhibition Service Co., Ltd.