The aging trend is irreversible, but it is hard to find a suitable bathroom for the elderly

The home furnishing industry currently has an endless stream of home furnishing products for children, but it is difficult to find the design for the elderly. The article believes that the needs of the elderly’s bathroom actually exist but are ignored, and it is difficult for businesses to be unable to clarify the exclusive needs.

[Editor's note] In the current home decoration, the needs of the elderly are rarely considered, not to mention the exclusive bathroom design, and the needs of the elderly are more supplementary equipment in the pharmaceutical market. Whether there is a huge 'cake' in the bathroom for the elderly needs to be investigated and verified first. The mere aging trend cannot represent the demand for aging household products. Consumers need to be educated and guided, and the elderly who live with their children tend to accommodate the children, which can be supplemented by auxiliary design. For the elderly living alone, it will be the optimal choice. This article was first published on Jiuzheng Building Materials Network, edited by Yiou, for reference by industry professionals. 'China in the 21st century will be an irreversible aging society.' This is the heavy conclusion drawn from the 'Research Report on the Prediction of the Development Trend of China's Population Aging' published by the Office of the National Working Committee on Aging. At present, Chinese society is in a stage of rapid aging, with an average annual increase of 5.96 million elderly population, with an average annual growth rate of 3.28%, exceeding the average annual growth rate of 0.66% of the total population. The elderly population is so large, but it is difficult to find sanitary products specially developed and designed for the elderly in home furnishing stores. Why is this huge 'cake' in the elderly sanitary ware market so left out? The homes of the elderly are not paid attention to, and it is difficult to find the suitable bathroom for the old. Children's homes are blooming everywhere in the major stores, but the homes of the elderly are blank. The reporter visited several well-known home furnishing stores, there are hundreds of large and small home furnishing brands in the stores. But after a round, the reporter did not find a special bathroom for the elderly. At present, the merchants that are doing well in the market can only roughly classify products according to their softness and hardness, and there are no facilities specifically for the elderly. They do not take care of whether the product meets the aesthetics of the elderly, whether it is suitable for the physiological stage of the elderly, etc. Arrived. In the bathroom market, there are very few bathroom products specifically for the elderly. A salesperson of a sanitary ware brand told reporters that the brand has a thermostatic sanitary ware product that is more suitable for the elderly, but it is not specifically targeted. 'There is a rain shower set that can set the temperature of the bath water to prevent being scalded by hot water. Although it is not specially designed, it is more inclined to the needs of the elderly.' The exclusive needs are not clear, and the elderly bathroom 'cake' is difficult to get The biggest reason why pharyngeal sanitary ware is rare in the market is that the exclusive needs of the elderly are not clear. The emergence of elderly mobile phones in the market is because the elderly have a clearer need for mobile phones. Many businesses take into account the eyesight and hearing of the elderly to produce simple, durable, and easy-to-operate mobile phones with large ringtones, large numbers displayed on the screen, and a price of several hundred yuan. In the sanitary ware industry, there is not much difference between the exclusive needs of the elderly and the adults. Generally, the distinction is made only in terms of comfort and safety. Bathroom products tailored for the elderly, due to the special treatment in design and function, tend to raise the price of the product, and the elderly often feel that it is not worthwhile considering the time and product price of the product. Parents who live with their children mostly follow the hobbies and habits of the younger generation for large and small households, and seldom put forward their own exclusive needs. In addition, modern young people are busy at work, and most of them work away from their parents. They don't care enough for the elderly, and they don't care much about the configuration of their parents. This has led to insufficient demand for sanitary wares for the elderly. There is demand but is ignored, and the industry is not properly guided. As China gradually enters an aging society, elderly products have begun to attract more and more consumers' attention. For the sanitary ware market, colorful sanitary products have become one of the pursuits of more and more elderly people, but on the contrary, the sanitary ware market for the elderly has not developed and regulated simultaneously. The gap in the elderly bathroom market is not because there is no demand, but because the industry has not been properly guided. At present, our country has gradually entered an aging society, and the market prospects for the sanitary ware market for the elderly are promising. However, most manufacturers only pay attention to the preferences of young consumers, ignoring the needs of the elderly in the market. In addition, the elderly bathroom products cannot produce economic benefits quickly, so some companies regard them as 'non-mainstreamNowadays, sanitary products for the elderly that are both practical, safe and comfortable are still rare in the market. Facing the current downturn in the sanitary industry this year, sanitary ware companies can create sanitary ware brands with elderly consumers as the main consumer, and research on sanitary ware products suitable for the elderly. Sanitary ware, as a turning point in the healthy development of the elderly sanitary ware market. Source: Yiouwang