The ceramic industry may establish a new sales model

At this stage, the competition in the ceramic market has become increasingly fierce. If ceramic companies, especially small and medium ceramic companies, want to seek further development, it is an imperative trend to reform and adopt new technologies and management planning models. Under the current situation, the big data model may be a new way for private ceramic companies to develop further. The era of big data calls for new sales models

The term 'Big Data' was first proposed in the research report 'Big Data: The Next New Field of Innovation, Competition and Productivity' released by MGI in 2011. This report examines the state of digital data and documents, and at the same time explains the potential value that can be unleashed by processing this data. Big data refers to the use of massive data analysis to reflect on the past, adjust the status quo, and plan for the future. The main function of the big data model is to avoid risks, dynamically adjust, and monitor in real time. At present, the sales model of the domestic ceramics industry is generally in the primary state of relying solely on business personnel for engineering public relations and store sales. In the fierce market competition, such an ancient model is undoubtedly a bit congenital; especially today, when the voice of transformation and upgrading in the ceramic industry is getting higher and higher, relying on the traditional model for survival has begun to seem difficult. The new sales model is about to emerge. Data marketing needs products and services as the cornerstone. Survey data shows that with the continuous popularization of informatization and the increase in the number of users of various social networks, the degree of public sharing of information has reached an unprecedented height. Therefore, nowadays consumers are increasingly dependent on the Internet when choosing products. Especially the new generation of post-80s and post-90s consumers are the main force in promoting the networked sales behavior.

At this time, the collection and analysis of network data is particularly important for enterprises. Studies have shown that in American companies, every 10% increase in data intelligence will increase the quality of products and services by 14.6%. For example, in the retail sector, Wal-Mart has begun to use the massive sales data continuously generated by various chain stores, combined with weather data, economics, and demographics for analysis, so as to select suitable merchant products in a specific chain store and determine the price reduction of the product. opportunity.

Nowadays, many ceramic companies make passive adjustments through the information feedback from the market by pure salespersons, and such a model is difficult to gain a foothold in the fiercer market competition, and it is very likely to make a mistake in one step. All lose. The data-driven is based on a series of consumer changes from the past to the present, combined with data such as weather, social hotspots, various environmental changes, and consumers’ awareness of the product. Consumer trends, and then actively targeted changes, not as blind and subjective as traditional business drivers. In short, the significance of the big data model lies in discovering the true needs of consumers through social media, tapping the creativity of employees and the public in big data, and promoting the evolution of the corporate decision-making process from passive to predictive. For ceramic companies, this will also be beneficial, and it is a future development trend. (Source: China Word of Mouth)