The national building materials and home furnishing prosperity index rebounded sharply, the market ushered in 'spring warm'

BHI is the abbreviation of National Building Materials and Home Furnishing Prosperity Index. It is a prosperous index of building materials and home furnishing terminal stores jointly issued by the Department of Circulation Development of the Ministry of Commerce and the China Building Materials Circulation Association. It is compiled by collecting relevant data of 40,000 building materials and home furnishing merchants (shops) from designated centralized collection points across the country. BHI reflects the prosperity and market trend of building materials and home furnishing materials. At the same time, compared with the national real estate development prosperity index, it can also reflect the strength of rigid demand for real estate. The National Building Materials and Home Furnishing Prosperity Index (BHI), jointly released by the Ministry of Commerce's Circulation Industry Development Department and China Building Materials Circulation Association, was 96.41 in March, an increase of 20.03 points month-on-month and 1.93 points year-on-year. Sales of building materials and home furnishing stores above designated size nationwide in March were 78.86 billion yuan, an increase of 76.31% month-on-month and 7.81% year-on-year. Cumulative sales in the first quarter of 2018 were 191.73 billion yuan, a year-on-year increase of 14.38%. In March 2018, the National Building Materials and Home Furnishing Prosperity Index BHI, the Industry Research Department of China Building Materials Circulation Association, interpreted the BHI data of this issue: Entering March, the national building materials and home furnishing market ushered in the traditional 'golden period' of home consumption, which is also the first in 2018. During the promotion season, BHI rebounded sharply this month, and the sales of building materials and home furnishing stores above designated size nationwide increased by 76.31% month-on-month in March. The specific analysis is as follows: First, from the perspective of the national real estate market. With the elimination of the factors affecting the Spring Festival and the deepening of regulatory policies, the long-dormant demand for rigid and improved housing in March began to gradually come out of the wait-and-see. The national property market has picked up this month, and the transaction volume in some cities has increased. According to data from the China Index Research Institute, the transaction area in major cities monitored in March 2018 increased by 49.57% from the previous month, and the transaction in the first-tier cities increased significantly from the previous month. Driven by the real estate market, especially the traditional Lantern Festival at the beginning of March this year, major stores are preparing for the peak decoration season (reflected from the 12.66 point increase in the BHI sub-index 'employment rate index' month-on-month). The building materials and home furnishing market ushered in the 'early spring' market. This month, the BHI increased month-on-month and year-on-year, and it drove the sales of building materials and home furnishing stores above designated size in the country to increase by 14.38% year-on-year in the first quarter. Secondly, from the perspective of the BHI sub-index. The month-on-month and year-on-year increase in the 'Popularity Index' ranks first in this month, and the popularity of stores has returned. This is a manifestation of the effectiveness of the transformation and upgrading of building materials and home furnishing stores across the country under the current wave of consumption upgrades, which is of great significance. At present, the post-80s and post-90s have gradually become the backbone of the consumer market. They have a high degree of awareness and acceptance of the Internet. At the same time, they have quite high standards for consumer experience and service quality. Consumption-driven has caused major stores to transform into smart stores. Enhance the transformation and upgrading of experiential sales and scene sales, and the most intuitive manifestation of this is in store popularity. In addition, the Purchasing Managers Index (PMI) of China's manufacturing industry in March released by the National Bureau of Statistics and the China Federation of Logistics and Purchasing was 51.5%, 1.2 percentage points higher than last month, and rose to a high in the first quarter, indicating that my country's economy continues to remain stable. Under the influence of the macroeconomic environment, the national building materials and home furnishing market is expected to improve in the future. Leading companies in the industry have accelerated their Mu0026A integration, transformation and upgrading in the first quarter of 2018. The President of the Association Qin Zhan also said recently: The next stage of the development direction of the national building materials and home furnishing market will focus on 'to develop smart homes, build smart stores, and lead new Demand and promote consumption upgrade'. It is suggested that companies should not only seize the traditional 'golden three silver four' market opportunities, as new data, new technologies, new models, etc. are constantly empowered, they must also rationally face the current fierce market competition environment. (Source: Home Furnishing Market-Official Account)