The sanitary ware industry is low in concentration, and capital integration will accelerate in the future

At present, the endless chaos in the ceramic sanitary ware market has become a more prominent sign in the market environment. It is true that, as a traditional home building materials industry that has been developed in China for nearly 30 years, the increase in the number of companies and the changes in the market environment have made this industry urgently need to face adjustments in many aspects. Nowadays, many companies are also standing at the crossroads of transformation and upgrading. For companies, transformation and upgrading are not easy tasks. Only by rationally recognizing the chaos in the industry can they take targeted countermeasures. Discount promotion has become the norm in the ceramic market. The most prominent market phenomenon in the current ceramic market is: from two or three large-scale promotion activities a year to activities every week every month. From the past, only discounts and price reduction promotions were used. Nowadays, all kinds of marketing methods such as factory direct sales, alliance blasting, buy card night banquet, WeChat direct sales, etc. are blooming everywhere. Who profited from it? Who broke the game again? No! On the contrary, it is the low-end promotion that plays the most, and the price war is fought. Die fiercely, die the fastest! Continue to play this low-end mode, which is also a death mode. The road in the future must be the road of 'skills first,' the road to preaching, not preaching, must be a dead end! Some ceramic companies lack planning and stagnate in reality. In reality, many distributors would rather bear the rising rent I watched myself slowly approaching the grave, but didn't want to create a boat of my own. This is also a chronic death mode. Successful people are investing 5-10 years in things. Just look at the immediate benefits. Generally, they will be busy all their lives without success. In the ceramic industry, at least half of the people are waiting and waiting. They wait and see the market situation, waiting for an opportunity to return to the good old days. At the same time, the market is constantly evolving, the window of opportunity for going global is getting smaller and smaller, and various operating costs such as rent and labor are constantly rising. All this makes ceramic companies fall into an even more embarrassing situation. In addition to the many problems in the management mode of ceramic enterprises, many enterprises in the ceramic industry are ungrounded in their operations and dealer management. As the chairman of a certain line of ceramics brand said, 'the higher you float, the worse you will fall.' He believes that there are three procedures that are about to fall to death: 1. Self-employed business, no real team, and low-wage wealthy employees. This is a mortal procedure. 2. It is still at the level of distribution, still looking for products, changing products, and tossing about it, rather than managing talents and culture. Only by continuous learning, training and cultivating talents can we have a long-lasting career. Otherwise, we will be at the mercy of the environment, and we will not be able to control our own destiny. 3. Stores that don't pay attention to store management, operate in a door-to-door fashion, and do not reinstall for three years, enter the mortal mode. From the perspective of ceramic companies, transformation and upgrading are imperative, but before the transformation, we must also see the problems in the industry. Only by making targeted adjustments to the company can we find a breakthrough in essence. At the moment when the general trend of change is irresistible, ceramic companies must not blindly follow the trend of transformation. Development in a direction and plan is the best way for ceramic companies to achieve a leap!