The sanitary ware market is picking up, and bathroom cabinets become the market

It is reported that the market prosperity of the main sanitary ware products such as bathroom cabinets, wash basins, and shower rooms is unabated, and the market sales growth rate has increased month-on-month. Products such as toilets, bathtubs, and sinks are still highly sought after by buyers, also benefiting from the increase in domestic demand for home improvement. The sales of sanitary hardware, bathroom mirrors and other products are still bullish, and the overall sanitary ware market has recovered significantly.

From the analysis of buyer purchasing behavior in 2017, old buyers still occupy a dominant market position, accounting for 75% of the total market, while new buyers only have a market share of 25%. It can be seen that the new buyer market can be developed to a high degree.

As can be seen from the purchase unit price of sanitary ware, more than 75% of buyers have a unit price of more than 65.5 yuan; more than 50% of buyers have a unit price of more than 309 yuan; and only 25% of buyers have a unit price of more than 999 yuan .

From the buyer’s purchasing area, it can be seen that Guangdong, Beijing, and Shanghai have become the top 3 locations in the country’s buyer purchasing regions, while the buyer’s purchasing prosperity in developed regions such as Zhejiang, Jiangsu and Sichuan remains the same; Fujian, In Shandong, Henan, Hubei and other major sanitary ware provinces, the demand for sanitary ware is rising.

As can be seen from the attributes of the buyer population, buyers aged 30-39 have become the main force of sanitary ware buyers, occupying 50% of the market share; buyers aged 40-49 followed closely, occupying 25 % Of the market share; 20-29 years old has become the main force of young groups, occupying 23% of the market share; and those aged 50 years and above and under 19 years old are less than 2%. It can be seen from the gender of the buyers that men are still the main buyers in the sanitary ware market, accounting for 70%, while female buyers account for 30%.

In 2017, in the sanitary ware procurement related industries, shower panels, pedestal basins, toilets and other products were popular in the market; while bathroom cabinets, basins, and smart toilets were highly searched in the market.

In recent years, the real estate industry has flourished and the concept of a better home life has been infiltrated. The sanitary ware industry has ushered in an out-and-out spring. However, at the beginning of its development, the industry was chaotic. Unstable factors have been restricting the development of the sanitary ware industry. Now the sanitary ware industry is gradually entering a period of stable development, with increasing demand, especially the further expansion of high-end market demand. Domestic and foreign sanitary ware companies have all moved to the Chinese market and the market is grabbing. As soon as the war is triggered, opportunities and challenges coexist.