What is the reason behind the surging smart home smart lock market?

With the development of the social and economic level, the improvement and popularization of Internet of Things technology, people's pursuit of home quality is getting higher and higher, and the demand for smart home systems is becoming stronger. Smart homes have always been regarded as 'the wind is heavy and the rains are small.' However, the smart home market has been strong in recent years, maintaining an annual growth rate of 20%. It is expected that by 2021, the market size will exceed 290 billion yuan. In smart homes, smart door locks have become an important category for a single product PK, which can be said to be the first level of smart home single products. Zarlink Smart Home will analyze the status of smart door locks in the market today.　　According to statistics, there are 1,129 smart lock companies and more than 2,800 brands across the country. The blue ocean market for smart locks has been formed, and the current hot pattern of smart locks cannot be achieved without three elements: market, policy, and technology. Market factors According to statistics, there are about 460 million households in our country. In densely populated cities and towns, about 20% of the population is mainly renting houses, and the proportion of renting houses in first-tier cities is as high as 40%; from the perspective of urban development and urban resources, In the future, the proportion of rental housing is expected to exceed 50%. This special situation will accelerate the demand for smart locks in existing rental housing and public rental housing and apartments under construction. In addition, the number of the proletariat in China in 2017 has reached 385 million, and is expected to increase to 480 million in 2022. This part of the well-educated group with high acceptance will take the lead in completing the consumption education of smart locks and become the main force in smart lock consumption. Enjoy the ultimate convenience of smart home; According to data, under my country's special economic system, there are all kinds of large, medium and small enterprises. In 2015 alone, the number of small and medium-sized enterprises exceeded 70 million, and it is showing a steady growth year by year. , And the demand for smart locks in corporate departmental settings and office spaces is estimated to be several times that of 70 million. In summary, my country only has three items: accommodation rooms, urban residential houses, and corporate office spaces. The market potential demand for smart locks is extremely considerable, and the industry has devoted themselves to this 'big cake' through sensitive market grasp, fiercely competing for 'smart locks'. 'battlefield.　　Policy factors　　With the continuous development of human society, cities in the future will carry more and more people. At present, my country is in a period of accelerating urbanization, and the problem of 'urban diseases' in some areas is becoming more and more serious. In order to solve the problems of urban development and realize the sustainable development of cities, the construction of smart cities has become an irreversible historical trend of urban development in the world today.　　 With the rise of smart cities, security has also become intelligent to improve construction needs. The gradual strengthening of the correlation between security technology and the Internet provides an opportunity for the development of smart locks. Looking at the domestic 'smart city' construction in the past few years, to a large extent, it has been developed by the security system. It can be said that security is the foundation of smart city construction.　　 Once the 'smart city' construction was proposed in 2012, many well-known IoT companies and well-known real estate companies have focused on this strategy for deployment.　　Technical factors　　Internet of things technology and artificial intelligence continue to be vertical to the application field, accelerating the development of smart locks. There is no end to the implementation of home security with smart locks as the core, and technological development supports the development of smart locks. Smart lock companies, while exporting their own products, are also spreading the healthy concept of intelligent life, relying on various black technologies, and constantly making efforts to solve the consumer's pain points, based on quality, to meet the ever-increasing needs of users. The constant iteration of new technologies also frequently ignite the passion of consumption and industry competition.　　Intelligent convenience is the vision of intelligent life. No matter the purpose of market, policy, and technology, they all end up in the same way: to 'lighten the burden' on people's lives and make cities smarter and better. The craze for smart locks also confirms the awakening of people's smart life concept.　　 For the entire smart lock industry, 2016 is the year of “the wind is coming”, 2017 is the year of capital intervention, and the crowds are competing, and 2018 is the real arrival of the industry's “outreach period”.