What kind of marketing talents are most lacking in the sanitary ware industry?

Recently, many sales friends have discussed with me the status quo of the industry, which triggered some thoughts: How to survive in such a fiercely competitive environment? How to break through? Is there any development prospects for the position of bathroom sales (after all, the industry has successfully abandoned the traditional sales team)? Some people say that they want to transform, others say that they will invest in other industries and start businesses, and some say they have lost their way and don't know where to go.　　 A few years ago, the sanitary ware sales profession was very popular, the threshold was low, it was easy to produce performance, and the income was also considerable. On the surface, it seems that business is getting harder and harder. In fact, the industry is becoming more and more professional, and the requirements for practitioners are getting higher and higher, and even better. Four levels of changes in sales functions: receptionists, salesmen, sales consultants, marketing consultants. In the sanitary industry, the functions of marketers in different stages have also changed: 　　 was the first to act as a receptionist, and accompany customers to eat well in sales work. Drink a good drink, and performance will naturally be good; when the industry develops and begins to transform into a salesperson, the focus of work is to develop blank markets and adjust bad customers; then to the change of the role of sales consultants, we need to assist customers in the construction of specialty stores. , Product promotion and other services; finally transformed into a more professional role-marketing consultant, which requires sales staff to have higher standards and more comprehensive capabilities.　　Sales staff urgently need to upgrade their cognition　　To do a good job of sales now, they need to upgrade their sales cognition and look at the profession they are engaged in from a higher level. Sales concepts need to be changed, and there is a need to have a deeper understanding of sales.　　 In the past two years, the entire sanitary ware industry has been in a downturn, and the old routines of marketers have no longer worked. The particularity of sales in the sanitary ware industry determines that sales need to have various capabilities, requiring more refined and comprehensive capabilities and levels. Not everyone can be suitable for sales anymore. Although academic qualifications are not very important in sales positions, it also requires unremitting efforts and continuous self-upgrading. This is also the reason why some people with low academic qualifications can also succeed in the sales field. They are rewarded because they are willing to put in more work. . The competition of comprehensive marketing talents has become the core competition of enterprises. Sales positions are the champions in the talent market demand list. However, with the standardization of the industry, both big brands and small enterprises are standing on the same starting line to participate in market competition— -Its core is the competition of marketing talents. At present, the overall sales staff of some companies in the industry are still relatively weak. Most of them are developed from other professions or industries. Many sales staff have not received systematic marketing knowledge training and learning, and they rely on their own initiative to do the market. , Seeking a way out by themselves, self-reliance, many marketers do not have strong professional, scientific, and systematic abilities in market operation.　　 However, this kind of talent has been difficult to adapt to such a highly competitive industry. Therefore, many companies urgently need talents with systematic marketing knowledge and skills, especially marketing planning and management personnel. Under the current competitive landscape of the sanitary ware industry, there is a shortage of comprehensive marketing talents who understand both management and technology, as well as market and marketing. It can be seen that marketers who understand both the market and marketing have been included in the industry's scarce talent management system.　　As an excellent marketer, we must know how to analyze, explore and accumulate the status quo of the industry. It has to be said that the key to the survival of marketers lies in their ability to adapt to the ever-changing market and sales environment. Industry environmental factors will inevitably have a significant impact on sales personnel. Therefore, as a marketer, he must pay attention to the investigation, prediction and analysis of the market sales environment in a timely manner, so that he can 'survive the fittest' in the changing environment.　　Excellent workplace people understand a truth, regardless of salary or grade, it should be the sediment of personal ability. But many people put the cart before the horse, thinking that as long as they are in a company, they deserve a certain treatment. But unfortunately, in the future environment, those who cannot truly create value will eventually be eliminated by all platforms. (Source: Kitchen and Bathroom Information)