When the Internet home improvement meets the 'new retail' industry development trend

E-commerce platforms represented by Alibaba and JD.com have successively begun to cooperate with offline shopping malls. The concept of 'new retail' has been pushed to the front. In fact, observing the development of the home improvement industry can also see similar trends. With the gradual decline of the 'Internet +' entrepreneurial wave, people are beginning to find that the value of offline traffic is increasing, while online development space is relatively bottlenecked. More and more people are beginning to turn their attention to offline physical stores and the real economy. In fact, the development of the home improvement industry has a more obvious trend of focusing on offline. Internet home improvement platforms represented by Tubatu and Qijia.com have begun to deploy vertical home improvement platforms. In addition, Internet home improvement companies represented by AiSpace and home improvement e-stations are also constantly expanding offline stores. The home improvement industry has begun to realize the importance of home improvement entities, and the prosperity of online will finally be implemented in offline entities. Finish a closed loop. The new 'pragmatic' stage of Internet home improvement starts with a real emphasis on online and offline integration. Since 2014, the home improvement industry has begun to integrate with the Internet on a large scale, and Internet home improvement has also begun to flourish, but the expectations for online value were raised very high at that time Although in various public remarks, practitioners in the Internet home improvement industry claim to pay equal attention to online and offline, it cannot be denied that the pain points of expecting online changes to traditional industries are the expectations of many people. Che Min, deputy secretary general of the Shenzhen Decoration Industry Association, directly pointed out that the Internet may solve the problems of external marketing and brand promotion of home improvement companies, but it has not solved the pain points of the traditional home improvement industry and has not been more standardized.　　After three years of development, practitioners have begun to realize that it is almost impossible to easily complete the transformation of traditional home improvement problems and pain points simply online. If you want to achieve essential changes in the home improvement industry, you must combine offline and online, and on the premise of maintaining the original advanced experience of the Internet era, starting from a new entry point can the development of Internet home improvement enter a brand-new development. stage.　　 Many beautiful visions of Internet home improvement encountered many difficulties in the process of landing. Although we were full of many beautiful imaginations about the Internet home improvement when it was born, when we really implemented these beautiful imaginations, we found that we would still encounter many problems in the actual implementation process. The evaluation mechanism of the Internet cannot change the status quo. At first, the Internet home improvement hopes to subvert the industry. The evaluation mechanism is introduced into the industry, so that the owners can give scores to the construction team. In order to change the lack of supervision in the home improvement industry. The scoring will be publicized on the official website and other channels as a major marketing point for the home improvement company that it cooperates with. However, this idea encountered many challenges in the actual operation process. Since these home improvement companies are not directly operated by the Internet home improvement platform, even if these home improvement companies are given a very low score by the owners, they can still attract customers and expand new businesses after a facelift. Although this insignificant supervision method is seen by many Internet home improvement companies as a killer tool to solve barbaric and unscientific construction, when it actually landed, it encountered unprecedented challenges, and finally made the supervision of Internet home improvement a decoration. Many home improvement companies will still perform brutal construction during the actual decoration process, and will still construct at will, causing harm to the owner's decoration.　　The home improvement industry attaches great importance to operation. Offline entities are more conducive to owners’ feeling that 　　Internet technology has always been difficult to achieve full integration with offline actual operations. The home improvement industry is actually an industry that emphasizes offline operations. However, what Internet technology solves is how to improve efficiency through online means. Under the influence of such a rule, Internet technology began to appear to be unable to achieve full integration with actual operations, which eventually led to many Internet home improvement companies. The innovations of the company can’t really land.　　 Taking design as an example, relying too much on online data and relying on template modules to process design has made some Internet home improvement lose their individuality, and many companies have realized this problem and began to strengthen the operation of offline entities. Online serves as a drainage channel to attract consumers, while offline serves as a direct platform for communication with owners. At the same time, by improving the management and system, optimize the internal work process, instead of sacrificing the user performance of consumers. Source: Southern Metropolis Daily