Write to distributors: How to develop the pain points of not finding consumers?

When there are problems, customers will have pain; when the pain is big enough, there will be demand to buy; when there are purchases, there will be sales. If you don’t know this, how can you make money? How to develop? Good sales know that if consumers want to buy products, they must seize the pain points of consumers to market. Indeed, whether manufacturers or distributors want their products to be purchased by consumers, they need to find consumers' problems and pain points, and turn the pain points into demand, so that consumers can buy them. So, how can we find consumer pain points? What are the pain points? If you want to find the pain points of consumers, you must first know what the pain points are. The pain points are the basic needs and potential needs of consumers. The basic needs refer to food, clothing, housing, transportation, and physical, psychological, cultural, value, etc., and the potential needs are derived from the basic needs, enjoyment, comfort, Comfortable, happy, excited, etc. After manufacturers or distributors know the pain points of consumers, the next step is to find and expand the pain points of consumers, and turn the pain points into demand. How can you find the pain points of consumers? Three-dimensional analysis, precise positioning. Think and analyze from the three-dimensional marketing structure diagram. First of all, what needs of consumers have you met? Secondly, why do you serve? In the end, under what circumstances (scene, timing) will consumers use it? Only by analyzing these clearly can we clearly know the needs of consumers and prescribe the right medicine. The pain points of consumers can only be hit when the product is launched. For example, convenience stores capture the needs of consumers who want to buy conveniently and quickly. When you want to drink water, you will not buy it online or go to some major supermarkets. You often buy it at convenience stores. Although the price of a convenience store will be higher than that of a supermarket, consumers will be happy to accept it. This is because convenience stores capture the pain points of consumers. Shifting the goal of consumers If you want to find the pain points of consumers, you need to shift the goal of consumers to their own needs, not the product. There is a saying, 'The real pain point is to make people feel thirsty, not to make him drink water.' Indeed, the product only solves the pain points of consumers, but the pain points are on the consumers. Therefore, consumers must be allowed to focus on their pain points, so that consumers will feel the pain, there will be a demand, and then they will buy . To give a simple example, your hand is cut with a knife, and people with a bigger heart would not think of buying bandages and plasters. However, when you keep your eyes on the wound, slowly you will feel pain in the wound, and finally you will use a bandage to wrap it up. This is because you have always put your goal on the wound, which increases your demand for bandages and then goes to buy. Collecting consumer feedback in a timely manner is also the key to finding consumer pain points. After the product is on the market, consumers will have certain feedback on the product after using it. These feedbacks express the consumer's demand for the product and which aspect of the product is more satisfied. At this time, dealers need to collect and summarize consumer feedback in a timely manner, and then analyze, and finally obtain the needs of consumers, and these needs are the pain points of consumers. In this way, the pain points of consumers can be grasped for marketing, and the products can be sold well. Put yourself in your place and think about what you want to consume. As dealers want to find the pain points of consumers, you must also put yourself in thinking about what consumers think, so that you can find consumers' pain points with the consumer as the center. If you blindly think about problems based on your own subjectivity and look for pain points, it is difficult to accurately find the pain points of consumers. Because your needs do not represent the needs of consumers. You can only put yourself in the position for the sake of consumers, so that you can find the pain points of consumers themselves, so that the pain points can be transformed into demand, so that the product can accurately grasp the pain points of consumers, so as to achieve a significant increase in sales. To sum up: a new product is essentially to find a match between user needs and the product, so as to optimize it. Therefore, both manufacturers and distributors must conduct three-dimensional marketing analysis when promoting products, and accurately locate the places and people where the products are suitable. It is also necessary to grasp the pain points of consumers and transform them into demand. Only in this way can we achieve a multiplier effect in product sales, so that the products are sold and sales soar. As a marketing expert, it is far from enough to only discover problems. You must learn to use problems to create pain, and you must also learn to expand and diffuse pain. The more pain you cause to others, the faster the deal will be and the higher the price will be. So in the meantime, the success of sales is often based on the pain of others. The problem is the facts. The facts will not change. They cannot be expanded or reduced. But pain exists in people's minds, it is a feeling, and feeling can be changed. Therefore, sales must find the problem and expand the pain.