China Building Materials Market Association Sanitary Ware Branch will hold industry high-end business fairs

In the current fierce market competition environment, how will private enterprises in the sanitary ware industry transform to achieve a 'gorgeous turn, China Building Materials Market Association Sanitary Ware Branch will hold a high-end business meeting between well-known sanitary ware companies and well-known stores during the Shanghai Exhibition, inviting well-known sanitary ware entrepreneurs and store executives to have face-to-face in-depth exchanges. 1. Behind the difficulty of business for sanitary wares. According to relevant data analysis, the overall recession of the sanitary ware market is affected by three aspects from a macro perspective. First, affected by real estate. In recent years, as the development of real estate across the country has been weak, it has become a real estate industry. The sanitary ware industry is also undergoing adjustment and rectification. Second, affected by the mobile Internet The mobile Internet is rapidly eroding the market share of major industries, and the sanitary ware industry is no exception. With the diversification of channels, the expansion of the sanitary ware industry is imminent. Third, affected by the hardcover houses in 2018, Zhejiang, Shanghai, Shandong and other cities have successively improved the '100% refined decoration' policy, that is, in 2020, fully realize the goal of 100% refined decoration. Up to now, more than 50% of the well-decorated real estate in first-tier cities such as North, Shanghai, Guangzhou and Shenzhen have reached more than 50%, and well-known real estate companies such as Vanke, Evergrande, Greenland, Country Garden and other well-known real estate companies have fully implemented hard-decorated houses. Sanitary wares are difficult to do business, and are affected by three aspects from the micro level. First, consumer transformation. As the post-80s/90s become the mainstream of consumption, personalized needs are prominent, and their consumption concepts tend to be perceptual, and they pay more attention to whether products and services are consistent. Their needs, but the rigid requirements of the brand have gradually faded. At present, the sanitary ware industry still lacks data research on this type of consumer group. Second, the era of national makerization is coming With the advent of the era of national makerization, many big brands including Jack Ma and Mingzhu Dong have personally appeared in various places to give speeches, participate in forums, and send WeChat to pave the way for enterprises and convey corporate values. Most of the sanitary ware companies have developed from small factories and small workshops at the beginning of their establishment. Because of the deviation of personnel quality and management level, and lack of maker awareness, they are self-proclaimed and difficult to seek new development. Third, platformization can only achieve greater development by building a platform. While the one-stop service of the home appliance industry is developing in full swing, the sanitary ware industry is still indifferent. Because of the lack of corporate management thinking and the deviation of the quality of employees, it is difficult to achieve platformization in the sanitary ware industry. 2. Exploring the way to break the game Explore the way to break the game: How should sanitary companies go on? Maybe you will be very confused, don't know where is wrong, how to improve, and where is the direction? Rather than being confused, rather than suffering alone, it is better to find the cause, solve the problem, and defeat one by one! The 'Internet+' model has swept the entire home building materials market, causing the traditional store model to be severely impacted. Under the environment of intensified industry competition, it is necessary to speed up the response to the market and consume products in a timely manner. Sanitary ware companies began to segment the market and deepen sales channels. Although in this process, sanitary ware companies have experienced a lot of difficulties, but judging from the current situation, the development of sanitary ware companies is still inseparable from the store. In order to build a communication bridge between sanitary ware manufacturers and terminal stores, jointly explore new channels and develop new sales models. As the Shanghai Kitchen and Bathroom Exhibition is approaching, the Sanitary Ware Association invited a team of executives from well-known stores across the country to visit the sanitary ware sector to come to Shanghai to inspect sanitary ware brands and products, and cooperate with red star Macalline, Yuexing Home Furnishing, Xi’an Daming Palace, Qingdao Ten well-known stores of Fulma, Wuhan Ouyada, Jiaranzhijia, Xinjiang Hualing, Shanghai Xiyingmen, Anhui Guobang, China Ceramic City, and dozens of store executives had face-to-face in-depth exchanges. The Sanitary Ware Association held this kind of high-end trade fair during the Shanghai Sanitary Ware Exhibition for the first time. In order to ensure the effect of the trade fair, the number of personnel in the sanitary ware enterprises at this meeting was controlled at about 100. The conference affairs team will prepare a complete address book of participating store executives and bathroom elites for participants.