Sales of building materials and home furnishing stores fell by 20% in 2017, and local companies actively seek reforms

With the introduction of the 'most stringent' control measures in history and the impact of e-commerce, the sales of building materials and home furnishing stores above designated size nationwide last year was 917.37 billion yuan, a year-on-year decrease of 22.60%. This is the information disclosed by the National Building Materials and Home Furnishing Prosperity Index (BHI) jointly released by the Circulation Industry Development Department of the Ministry of Commerce of the People's Republic of China and the China Building Materials Circulation Association. The Purchasing Power Index stands out as the industry research department of the China Building Materials Circulation Association explained that the overall trend of the building materials and home furnishing market throughout the year ran at a low level in 2016, but compared with the cliff-like decline between 2014 and 2015, the industry's 2017 trend belongs to the 'new normal' of the economy. The bottom of the L-shaped bottom fluctuates and is quite bright. In December 2017, the national building materials and home furnishing market belonged to the off-season of the market. With other sub-indexes all falling to varying degrees from the previous month, the 'Purchasing Power Index' thrived, rising by 11.01 points from the previous month. This was mainly due to the relatively late Spring Festival this year and the end of the decoration , Seeking discounts, booking decoration materials after the Spring Festival, and other needs have been released; with the increasing consumption, the market demand for purchases, replacements and software decorations has also appeared. Concentration will be further strengthened. In 2017, the real estate policy adhered to the keynote of 'housing to live without speculation'. Data shows that the relevant real estate regulation and control policies and measures have been introduced nearly 180 times throughout the year. A series of 'the most stringent' regulation and control measures have been introduced one after another. The momentum of rapid rise has been curbed.　　 The Industry Research Department of China Building Materials Circulation Association pointed out that the national building materials and home furnishing market was directly affected by the adjustment of the real estate industry. The overall performance in 2017 was not satisfactory, and the overall trend for the whole year was lower than in 2016. However, in 2017, the annual trend of BHI slowed down even more. The traditional concept of household consumption between the 'off season' and 'peak season' is becoming more and more blurred; the month-on-month decline in BHI has also decreased. Local companies are actively pursuing changes. The Industry Research Department of China Building Materials Circulation Association believes that the mainstream consumer groups of home building materials have begun to shift to those born in the 80s and 90s, and the re-decoration of stock real estate is accompanied by consumption upgrades, bringing a very broad space to the market. The building materials and home furnishing circulation industry will continue to maintain a steady and positive weak balance trend. The structural reform of the industry still has a long way to go, and the industry concentration will also be further strengthened.　　 The reporter found in an interview that Changsha's local home building materials companies are facing tremendous pressure and have adopted various measures to seek changes in order to adapt to market changes. For example, Changsha Furong Store, Oriental Homeland, Changsha, was acquired by Wanjiali Group on April 28 last year due to its outstanding performance. Dahan Building Materials, located in the east of the city, took advantage of the opportunity to win the Changsha Airport Economic Demonstration Zone last year. The opportunity to approve, increase marketing efforts, and continue to occupy a pivotal position in the Changsha Chengdong home building materials store. Source: Changsha Evening News