Store sales tips for the sanitary ware industry

【Yingding Sanitary Ware】No shortcuts in sales, hard work, accumulation is a powerful weapon. Store sales need precipitation, persistence, and skill. Attracting customers into the store. The first step to attract customers' attention is the first point of attracting customers' attention-the management of facade decoration is the basis of sales. The decoration of the store directly reflects the positioning of the brand and whether it can attract accurate consumption at the first glance , Let them automatically walk into the store. The brand logo at the door is obvious, and the window advertisement is well done. Passers-by will spontaneously want to enter the store to take a look at the first sight. Facade management involves many aspects, including door design, the most intuitive product display, stacker placement, light projection, atmosphere music, material color design, and even the most intuitive factors such as the sanitary conditions inside and outside the store. A well-managed store can mobilize the five senses of consumers, establish the first brand impression in the minds of consumers, and the initial recognition of the brand. ·Product promotion activities arouse consumers' attention to the main products through eye-catching display; through the use of ingenious combinations of supporting products and reasonable matching of bathroom rooms, consumers are once again interested in and attention to the overall supporting products, and are sold in bundles. Regarding the display of products in the store, related categories can be arranged close to each other. For example, after consumers browse the bathroom cabinets, they can see the matching single-hole faucet exhibition area at a glance to promote consumption. ·Holiday promotion activities atmosphere layout combined with National Day, Mid-Autumn Festival, Double Eleven and other holidays, launch holiday discount packages, use display racks, hanging flags, balloons, etc. atmosphere materials to create a specific promotional atmosphere, so that consumers know the in-store activities at a glance There are discounts. The soft power to guide consumption The second step of sales. Affinity shopping guides can even closer to consumers. The building materials market is not an ordinary shopping mall. If customers have no demand, they will generally not come in for leisure like shopping. Therefore, 90% of the customers who enter the store are prospective customers. A warm smile is the best gift for customers when they enter the door, and a sincere smile makes customers feel welcome and respected. Shopping guides should chat with customers like friends and actively understand customer needs, rather than turning a blind eye to customers. In addition, the appearance and gestures of the shopping guides all represent the image of the store. Therefore, it is necessary for the shopping guides to dress neatly and speak civilly and generously in order to leave a good impression on customers. 'Professionalism' is a prerequisite for shopping guides. Only by clearly understanding customer needs can we 'prescribe the right medicine'. Many times when a customer enters a store, he cannot tell the shopping guide exactly what kind of product he needs, but whether he has a favorite product when he enters the store. Shopping guides can talk to customers about the bathroom decoration design and precautions at home, and guide customers to look at the atlas and imagine their own bathroom design at the same time, and then correspond to whether there are suitable products in the store. In this process, a shopping guide is needed to guide customers to choose suitable product styles in the store. Promotional offers stimulate consumption and sales. The third step is that large-scale stores often use 'promotional activities' to stimulate consumption, which has been tried and tested. From this point of view, factors such as price or gifts will stimulate consumers to make the final decision to pay! How to check and balance, how to negotiate, grasp the customer’s focus, grasp the customer’s psychology, properly guide, and cleverly stimulate, all need Skills and experience! Special promotion is one of them. Low-price promotion activities must have four conditions: one is to be grounded and attract consumers; the second is to make consumers feel real after buying; and the third is for a long period of inactivity. Commodities; the fourth is to ensure that the quality of the products used as special offers will not be complained. Service is in place to retain repeat customers. The fourth step is to focus on after-sales service and word-of-mouth marketing. The home delivery is not the end of your relationship with the customer, but a new beginning. After-sales is related to word-of-mouth marketing. Among many promotion methods, word-of-mouth marketing is also an important marketing method with a high success rate and strong credibility. Especially in today's era when many communication channels such as telephone and WeChat are convenient, there are many common topics to share, and it is not difficult to provide good services. The key lies in meticulousness and persistence. When creating small surprises for customers in retail delivery, if you prepare small toilet items for customers in the product, such as toilet cleaners, toilet brushes, cleaning cloths, floor mats and other small items. When the customer opens the box and sees these small objects, will he feel warm in his heart?