Terminal building materials store unicorns are taking shape, how do home furnishing companies respond?

Most people in the industry who pay attention to terminal stores will notice that the house is moving frequently this month (March). On March 17, the 224th branch in Jiaozuo, Henan, and the 225th branch in Bishan, Chongqing, were officially opened in the nation’s 224th branch; Home Group spent a huge sum of 1.7 billion to complete the acquisition of Yifeng Real Estate Shenyang Hun South project, after the acquisition, the Shenyang Hunnan Store, as the group’s self-owned property, will focus on furniture and building materials, and will be accompanied by children’s playgrounds, catering and other rich business formats and complex development. It will gradually change from a simple home furnishing The building materials store is transforming into a comprehensive shopping mall with the theme of home furnishings; the home of unexpectedly plans to invest 400 million yuan to settle in Wanshan Zongyi International City, Tongren City, with a building area of u200bu200babout 45,000 square meters, incorporating more than 350 mid-to-high-end products, and entering the silk industry. There are about 150 domestic and international first-line home building materials brands such as Lian, Emanhaus, Opal, Moen, and Sofia. They are expected to start business before the Spring Festival in 2019, and the house has sounded the clarion call to enter 300 stores. And another giant red star Macalline in the home building materials terminal store, relying on the capital advantage of listed companies on both sides of Hong Kong and mainland China, has more branches in China than the unexpected home. At the end of 2017, it opened 7 consecutive days for two days. According to the records of each branch, the recent annual report of Red Star Macalline showed that its annual net profit for 2017 was 4.078 billion yuan, a year-on-year increase of 20.04%.　　 About 20 years ago, Bu0026Q building materials supermarkets in the United Kingdom began to enter the Chinese market. Then OBI building materials supermarkets in Germany and Home Depot building materials supermarkets in the United States flooded into China, and a large number of local building materials supermarkets in China also appeared. At that time, domestic building materials and home furnishing companies were at a loss for a while. Most of them thought that China was about to enter the era of large building materials supermarkets, and many distributors were also worried about the way out of regional distributors.　　 As a result, about ten years later, building materials supermarkets did not achieve the expected monopoly in China. Later, overseas building materials supermarkets such as OBI and Home Depot withdrew from the Chinese market, and a number of local building materials supermarkets closed down. Twenty years have passed. So far, building materials supermarkets are only one of the ways of building materials marketing in China. At present, the sales share of building and sanitary ceramics is about 10%. The building material supermarket did not achieve the expected success in China. There are many reasons, but there is one reason I think it must exist, that is, it was too strong at the beginning and a lot of unilateral terms made many manufacturers daring to anger. I dare not speak, or resist passively, or look on the sidelines. Therefore, the building materials supermarkets that were 'born out of the sky' did not develop smoothly in the early stage of China. In the end, they did not achieve the success they should have, and there is no developed country building material supermarkets dominating household building materials in China. The situation of terminal retail.　　 Twenty years have passed, and the building materials supermarket has not had an excessive impact on the sales of traditional building and sanitary ceramics. Now home building materials terminal stores have started to emerge as giants. The strengths between manufacturers, distributors and chain stores have become clear, local monopolies in chain stores have also begun to emerge, and some unilateral terms have also emerged in many places.　　 The most classic is to require stores in different regions (mainly high-quality and low-quality stores) to enter in a bundle, and some involve different distributors across regions. As the strength of chain building materials and home furnishing terminal stores becomes more and more obvious, monopolies and unilateral behaviors will also increase. Are our building and sanitary ceramic companies prepared? How to deal with it? Whether it is the emergence or imminent emergence of unicorns or Big Macs in the terminal building materials store, the main thinking that has brought me is that no matter how strong and powerful they are, it is best not to repeat the mistakes of building materials supermarkets in the past. Too strong and too many unilateral terms, otherwise they will be resisted by manufacturers, and the business must be 'win-win'.　　 Is it necessary for our ceramic companies to be prepared and prepare necessary response plans based on the terminal stores in the industry (such as: Huamei Lijia, Huamei Le, etc.), how to deal with these super terminal building materials stores? In the future, if my country's successful building materials stores go abroad, will they develop overseas markets based on China's successful experience or with an exploratory attitude? Information source: Yiou