The bathtub market sales decline, but the demand is still large

'China’s sanitary ware industry has experienced about 20 years of development, and has now become the world’s largest producer and seller of sanitary products. The 70/90 real estate policy was introduced in 2006, which increased the proportion of small units in the real estate market. At the same time, with the continuous impact of the property market’s purchase restrictions and loan restrictions, the real estate customer group is dominated by rigid demand buyers. For them, the total price cannot be too high, and the total area cannot be too large. Multiple environments lead to the entire home building materials. The market has been hit to a certain extent, and the sales of one of its bathroom products, bathtubs, have also seen a slight decline.' An insider told reporters.

“At present, most of the main products on the market are acrylic materials, and products of 2,000 yuan-5,000 yuan are more attractive to consumers.” According to the relevant person in charge of Ou Yada, the current sales of bathtubs in Xudong stores are relatively good. It accounts for about 5%-10% of the total sales of sanitary ware in the store. Ms. Yang, the manager of Anhua Sanitary Ware, said that the sales of its products in Wuhan, South China have reached nearly 30%.

The bathtub market sales decline but the demand is still large

The biggest decision on whether to choose a bathtub at home is the size of the bathroom.

Many sanitary ware brands such as Jiumu, Kohler, Hengjie, Zhongyu, etc. stated that their bathtub product positioning itself is a mid-to-high-end group. As the real estate market sells a bathroom with a larger proportion of small units, it is also the whole The main reason for the small decline in bathtub sales in the market.

With the entry of the post-80s and post-90s groups, their requirements for comfort of household products have increased. 'I am a three-bedroom with 95 square meters and a bathroom of 8 square meters. Consider the many bathtubs. Usefulness, I combined the shower and the bathtub, that is, standing in the bathtub can take a shower.' Ms. Lin, who lives in Hankou, told reporters that she laughed and said that the decline in sales in the bathtub market is not a decrease in demand.

The relevant person in charge of Hengjie Sanitary Ware in Wuhan said that overall, the current market requirements for product grades have increased, and since 2007, consumer spending power has gradually increased. For products of any material, the technical content must be improved from time to time, and the product grade and added value must be improved to win the market. For example, strengthen the introduction of new technologies for the production of new sanitary products, such as nano-antibacterial ceramic technology, green product production technology, etc., and develop a new generation of new high-end products from time to time to meet market demand and help enter the international high-end market.

The product price ranges from 2,000 yuan to more than 100,000 yuan.

There are various styles of bathtub products sold in major stores in Wuhan. There are ceramic bathtubs and acrylic bathtubs according to the material. , Cast iron bathtubs, wooden tub bathtubs, and acrylic materials accounted for the most important sales; according to the function, there are ordinary bathtubs and massage bathtubs. Due to the different selection groups, the sales of ordinary bathtubs are basically the same as massage bathtubs; there are skirts according to style Side cylinders and cylinders without skirts, and cylinders with skirts are better sold because of their simple installation, time-saving and material-saving features.

The relevant person in charge of Jinsheng International Home Furnishing said that the main sales of bathtubs are concentrated on smart bathtubs. The more functional bathtubs are favored by consumers, and the price of bathtubs is nearly 2,000 yuan. , There are also smart technology products worth more than 100,000 yuan. In the Wuhan market, the most expensive products are around 100,000 yuan.

The person in charge of Ouyada Building Materials and Home Furnishing told reporters that with the improvement of people’s living standards, the function of bathtub is not limited to bathing. More people use bathtubs for body conditioning, physical and mental training, and beauty. It is an advanced maintenance tool for skin care. At the same time, it can also wash large items of clothing, such as blankets, which is very convenient. It is also a good choice for children with children at home to bathe.