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Bathroom customization is not only a production method, but also a user's thinking
by：KingKonree
2021-07-28
Bathroom customization is not only a production method, but also a user's thinking
Release time: 2017-11-21 14:18:56; Update time:; Article source:; Views:
customization is already a hot word in the bathroom industry in 2017. Driven by personalized consumption, bathroom customization has taken up an increasing market share. However, sanitary ware is a traditional manufacturing industry after all, and it is not so easy to play with customization. At present, to provide customized sanitary ware companies, these conditions must be met:
1. Flexible production method. Sanitary ware companies are accustomed to large-scale mass production, and it is not possible to complete customization overnight. Flexible and flexible production methods are a necessary condition for bathroom customization, which is a very big test for workers' craftsmanship, design capabilities, and production equipment. In this regard, sanitary ware has been exploring for 8 years, and it has matured a lot compared with companies that have just started to customize.
2, efficient and smooth customization process. Customization is a one-to-one service with consumers, so all links from consumer demand to order placement, production organization, quality control, logistics and delivery, and door-to-door installation must be connected in place, and there must be no deviation in any link.
3. Perfect terminal service. The entire closed loop of customization begins and ends at the terminal store. Consumers need to understand the needs of the terminal store and assist consumers in designing customized solutions. Whether the needs are accurately expressed and whether the size is accurate are the keys to customization. Customized products also require door-to-door installation on the terminal store and provide after-sales service, all of which require sanitary brands to have complete terminal services.
According to the customization ideas put forward by high-end integrated bathroom, when consumers have customized needs, they can either conduct individual 'full customization' according to consumers' personal needs, or 'micro-customization' based on existing products. 'Full customization' includes plates, colors, shapes, accessories, etc., which are completely customized according to the personal needs of consumers, while 'micro customization' is partial customization on the basis of existing products, such as different sizes and colors. With the flexible customization system developed in the past 10 years, everyone can enjoy customized sanitary ware and gain stronger competitiveness in the market.
In addition, bathroom customization is still the best way to understand consumer demand changes. Customization can establish interaction between brands and consumers. Consumers will tell brands more bathroom needs, which is conducive to product development and service improvement. . At the beginning of the establishment of sanitary ware, there was no rush to attract investment, but first to establish branches and directly-operated stores across the country, the purpose of which was to directly hit consumer needs and penetrate the market to establish a connection between brands and consumers. Nowadays, with 9 sales branches and more than 30 directly-operated stores across the country, the brand is not only superior in customization, but also more accurately grasps consumer demand in all product development, avoids ineffective product development, and improves product competitiveness , Has greatly promoted the development of sanitary ware brands.
The advent of the customization era has also brought about a very obvious change in consumption. What consumers want is not a new Chinese style, but a back-to-nature lifestyle. When consumers buy European-style home furnishings, they actually want a sense of magnificence. In other words, customization brings consumers not only product style, but also meets the individual needs of each consumer, including hobbies, personal values, lifestyle, and so on. Like the new Chinese-style series of new products launched, they are more integrated with the essence of Chinese culture, conveying a life style of returning to the original, simple and natural, peaceful and far-reaching, and demonstrating a life attitude for consumers who like Chinese style. Customized for consumers is not only the perfect product quality, but also a sense of spiritual identity.
After 8 years of experience in customization of high-end integrated bathroom, I understand that to do a good job of customization is to do a good job of user experience, and custom thinking is also a kind of user thinking. Customization is not to follow the trend, but to change from the mode of production, the enhancement of brand value, and the in-depth study of consumer needs. This is the true meaning of customization. According to this customized thinking, it stimulates brand innovation vitality, enhances product differentiation, and expands a broader market space.
Previous post: The trend of the home furnishing industry is becoming clearer, how to do a good job as a bathroom agent to join?
Next: Practicing Made in China 2025 to provide a better platform for sanitary franchise agents to start businesses
Release time: 2017-11-21 14:18:56; Update time:; Article source:; Views:
customization is already a hot word in the bathroom industry in 2017. Driven by personalized consumption, bathroom customization has taken up an increasing market share. However, sanitary ware is a traditional manufacturing industry after all, and it is not so easy to play with customization. At present, to provide customized sanitary ware companies, these conditions must be met:
1. Flexible production method. Sanitary ware companies are accustomed to large-scale mass production, and it is not possible to complete customization overnight. Flexible and flexible production methods are a necessary condition for bathroom customization, which is a very big test for workers' craftsmanship, design capabilities, and production equipment. In this regard, sanitary ware has been exploring for 8 years, and it has matured a lot compared with companies that have just started to customize.
2, efficient and smooth customization process. Customization is a one-to-one service with consumers, so all links from consumer demand to order placement, production organization, quality control, logistics and delivery, and door-to-door installation must be connected in place, and there must be no deviation in any link.
3. Perfect terminal service. The entire closed loop of customization begins and ends at the terminal store. Consumers need to understand the needs of the terminal store and assist consumers in designing customized solutions. Whether the needs are accurately expressed and whether the size is accurate are the keys to customization. Customized products also require door-to-door installation on the terminal store and provide after-sales service, all of which require sanitary brands to have complete terminal services.
According to the customization ideas put forward by high-end integrated bathroom, when consumers have customized needs, they can either conduct individual 'full customization' according to consumers' personal needs, or 'micro-customization' based on existing products. 'Full customization' includes plates, colors, shapes, accessories, etc., which are completely customized according to the personal needs of consumers, while 'micro customization' is partial customization on the basis of existing products, such as different sizes and colors. With the flexible customization system developed in the past 10 years, everyone can enjoy customized sanitary ware and gain stronger competitiveness in the market.
In addition, bathroom customization is still the best way to understand consumer demand changes. Customization can establish interaction between brands and consumers. Consumers will tell brands more bathroom needs, which is conducive to product development and service improvement. . At the beginning of the establishment of sanitary ware, there was no rush to attract investment, but first to establish branches and directly-operated stores across the country, the purpose of which was to directly hit consumer needs and penetrate the market to establish a connection between brands and consumers. Nowadays, with 9 sales branches and more than 30 directly-operated stores across the country, the brand is not only superior in customization, but also more accurately grasps consumer demand in all product development, avoids ineffective product development, and improves product competitiveness , Has greatly promoted the development of sanitary ware brands.
The advent of the customization era has also brought about a very obvious change in consumption. What consumers want is not a new Chinese style, but a back-to-nature lifestyle. When consumers buy European-style home furnishings, they actually want a sense of magnificence. In other words, customization brings consumers not only product style, but also meets the individual needs of each consumer, including hobbies, personal values, lifestyle, and so on. Like the new Chinese-style series of new products launched, they are more integrated with the essence of Chinese culture, conveying a life style of returning to the original, simple and natural, peaceful and far-reaching, and demonstrating a life attitude for consumers who like Chinese style. Customized for consumers is not only the perfect product quality, but also a sense of spiritual identity.
After 8 years of experience in customization of high-end integrated bathroom, I understand that to do a good job of customization is to do a good job of user experience, and custom thinking is also a kind of user thinking. Customization is not to follow the trend, but to change from the mode of production, the enhancement of brand value, and the in-depth study of consumer needs. This is the true meaning of customization. According to this customized thinking, it stimulates brand innovation vitality, enhances product differentiation, and expands a broader market space.
Previous post: The trend of the home furnishing industry is becoming clearer, how to do a good job as a bathroom agent to join?
Next: Practicing Made in China 2025 to provide a better platform for sanitary franchise agents to start businesses
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