Talk about the seemingly beautiful bathroom 'private customization'

　　 At present, the categories of sanitary products are becoming more and more subdivided. Among them, customized sanitary wares that highlight individuality are popular among generations born in the 80s and 90s. Many sanitary ware companies have also begun to develop custom sanitary wares. In this era of pursuing individuality, sanitary ware companies also need to make personalized products based on this personalized consumer demand. Under the influence of consumer demand in this market, customized sanitary ware has been favored by more and more consumers in recent years. However, after a period of development, problems related to customized bathroom also began to appear.





　　The degree of customization of bathroom is not high



　　 Currently, almost all household products can be customized, including wardrobes, cabinets, and bathroom. It is understood that in real life, many functions of intelligence are hardly used, but consumers have to pay for those unnecessary functions in order to pursue their favorite appearance or a certain special function, and the situation is very embarrassing. It is precisely in consideration of today's consumers' pursuit of individualization and cost-effectiveness that sanitary ware companies have launched customized services in response to consumers' needs.

　　 However, industry insiders pointed out that in recent years, sanitary ware companies have launched private customized services in response to corporate transformation and upgrading. However, there are still many obstacles to this service. Even a small number of products called 'customized sanitary ware' are actually It's just a collective customization, not a completely personalized private customization.

　　 With the increase of online business and the differentiated needs between merchants, the frequent interaction between bathroom manufacturers and e-commerce platforms has made 'customization' popular. According to industry insiders, the current customization service is not really private customization, mainly because manufacturers list optional menus for consumers to choose, and the degree of customization is not high.



　　 Bathroom customization process has more resistance



　　 From the current point of view, due to various reasons, some sanitary ware companies still have many obstacles in launching private customization: First, they only focus on appearance, such as size, material, color, etc., while customers are satisfied with the personalized customization of internal structure. The degree is not high; second, some companies’ private customized bathroom products lack the corresponding multiple sets of menu options, and customers feel “narrow”; third, some private customized bathroom products are priced too high and after-sales service is even more worrying.

　　 In addition, some sanitary ware companies do not have much room for customization, and customers have narrower choices. In fact, providing multiple sets of menus can avoid whimsical requests from customers and reduce production costs, but most sanitary ware companies currently cannot do this. As the private customization of bathroom products pursues individualization, the customized price is relatively high, but some bathroom companies take the opportunity to raise the price, so that customers are afraid to place an order. In addition, there are loopholes in the after-sales maintenance of private bathroom, which makes customers feel uneasy. Since it is different from the mass-produced bathroom products, it is difficult to find spare parts if there is a problem with the customized bathroom, and there are also some problems with the fault quality identification. Therefore, custom sanitary products must be rational: one is not to focus only on their appearance, after all, the most important thing about sanitary products is practicality; the other is to cooperate with large companies so that the quality can be guaranteed.