BHI continues to rise, the national building materials and home furnishing market reappears 'Red May'

The National Building Materials and Home Furnishing Prosperity Index BHI jointly issued by the Ministry of Commerce's Circulation Industry Development Department and China Building Materials Circulation Association
In May, the National Building Materials and Home Furnishing Prosperity Index (BHI) was 104.38, up 2.27 points month-on-month and 7.35 points year-on-year. Sales of building materials and home furnishing stores above designated size nationwide were 91.11 billion yuan in May, up 7.13% month-on-month and 9.54% year-on-year. Cumulative sales from January to May 2018 were 367.88 billion yuan, an increase of 11.55% year-on-year. The industry research department of China Building Material Circulation Association interprets the current BHI data: BHI continued to increase in May, which is the first time since 2015 that BHI “increased without falling” from the previous month, and BHI has also continued to rise year-on-year for three consecutive months. , The national building materials and home furnishing market reappeared 'Red May' market. The specific analysis is as follows: 　　 First, analyze the national real estate market, which is closely related to the national building materials and home furnishing market. In May, the national real estate market supervision continued to deepen. With the steady release of the rigid demand for real estate, the transaction volume of the real estate market has risen steadily, and the real estate market has shown an overall recovery trend. . According to data from the National Bureau of Statistics: from January to May, the sales area of u200bu200bcommercial housing was 564.09 million square meters, an increase of 2.9% year-on-year, and the growth rate was 1.6% higher than that from January to April; the sales of commercial housing was 4,877.8 billion yuan, an increase of 11.8%. An increase of 2.8 percentage points; in April, the real estate development prosperity index (referred to as the 'national housing prosperity index') was 101.58, an increase of 0.21 points from April. May is the golden season for traditional home improvement. With the help of the real estate market, the consumption momentum of the building materials and home furnishing market has further strengthened. BHI continues to maintain an upward trend, and the national building materials and home furnishing market reappears in the 'Red May' market.　　Secondly, from the perspective of the BHI sub-index, its 'popularity index' has the largest increase this month, which has also risen sharply month-on-month and year-on-year for three consecutive months. Different from the e-commerce consumption craze in previous years, the physical sales of building materials and home furnishings seem to have revived since 2018. The essence of this is that building materials and home furnishing companies are increasingly focusing on the deep integration of online and offline under the background of current consumption upgrades. , The enhancement of consumer experience and the improvement of service quality have caused the popularity of stores to gradually return. Therefore, it is still a commonplace to talk about the next stage of the development of the national building materials and home furnishing market. The development direction of the next stage of the national building materials and home furnishing market will still be centered on 'developing smart homes, building smart stores, and leading new demands. To promote consumption upgrades. The leading index of 'Manager Confidence Index' has the largest drop from the previous month, with a month-on-month drop of 38.74 points, but its absolute value is 57.98 (above 50 is optimistic about the market outlook, below 50 is a weak market outlook), which shows that market confidence has returned to rationality. The 'Manager Confidence Index' is affected by the upcoming rainy season (seasonal factors). However, under the current macroeconomic situation, expectations for future development are still relatively optimistic. According to the May China Manufacturing Purchasing Manager Index (PMI) issued by the National Bureau of Statistics and China Federation of Logistics and Purchasing, it was 51.9%, 0.5 percentage points higher than the previous month, and the highest point since October 2017. The development momentum has been further strengthened. . Qin Zhanxue, President of China Building Materials Distribution Association, said: From a perspective of dimensions, smart homes are leading new demands, and consumers born in the 1980s and 1990s are making efforts; from a geographical perspective, third- and fourth-tier county cities are accelerating the pace of poverty alleviation and leading The development of the market is in line with the prediction at the beginning of the year that the market will usher in a new boom in 2018. It is recommended that companies face new developments with a positive attitude, embrace changes, base themselves on the essence, and provide consumers with products and services that not only meet their needs, but also lead the needs, in order to win the competition. Glossary: u200bu200bBHI　　BHI is the abbreviation of the National Building Materials and Home Furnishing Prosperity Index. It is a prosperous index of building materials and home furnishing terminal stores jointly issued by the Department of Circulation Development of the Ministry of Commerce and the China Building Materials Circulation Association. It is compiled by collecting relevant data of 40,000 building materials and home furnishing merchants (shops) from designated centralized collection points across the country. BHI reflects the prosperity and market trend of building materials and home furnishing materials. At the same time, compared with the national real estate development prosperity index, it can also reflect the strength of rigid demand for real estate. Source: China Building Materials Circulation Association